Marketing Manager (m/f/d)

About us

izmocars is a global leader in digital marketing solutions for the automotive sector, providing cutting-edge website technology and innovative marketing programs to OEMs and dealerships worldwide. With a presence in 37 countries and operations in 15 languages, we deliver proven strategies that drive sales, service bookings and enhanced dealer visibility.

More than just a website provider, izmocars takes a comprehensive approach to online retail, combining state-of-the-art technology, multilingual capabilities, and expert consultancy to deliver exceptional results. As part of our continued expansion, we are now establishing our German operations and are actively recruiting talented individuals to join our team and help us shape the future of digital marketing for our new German manufacturer.

Key Responsibilities

• Reporting Line: This role reports directly to the Operations Director and plays a pivotal role in driving the success of our digital marketing programme for dealerships across Germany.
• Team Leadership: Lead and develop a high-performing remote-based digital marketing team in Germany, ensuring alignment with company objectives. Foster collaboration, innovation, and excellence across the team to achieve outstanding results.
• Strategy Development: Take full ownership of the creation and implementation of tailored digital marketing strategies that support individual dealerships' growth and success.
• Content Oversight: Oversee the production and management of impactful digital content by working closely with your team in Germany and internal support teams to ensure all dealerships' online presences are dynamic and effective.
• Relationship Management: Act as a trusted Marketing Manager and key point of contact for the manufacturer, building and maintaining a strong, collaborative partnership. Ensure the successful rollout and ongoing delivery of our digital marketing programme for dealerships, working on-site with the manufacturer regularly to strengthen relationships and align objectives.
• Service Standards & Team Performance: Be accountable for ensuring the team meets and exceeds service level agreements (SLAs) by tracking daily performance metrics and overseeing the consistent delivery of high-quality service across hundreds of dealerships. Ensure every dealership receives the same level of attention, with daily outbound calls, content updates, and website optimisations. Closely monitor Digital Content Managers to guarantee that all accounts are managed effectively and that the team meets call and service objectives.
• Search Engine Optimisation (SEO): Oversee SEO strategies to ensure dealership websites achieve the highest possible search engine rankings, driving visibility, lead generation, and measurable results.
• Data & Metrics Tracking: Monitor, analyse, and report on key digital marketing metrics and dealer performance, providing actionable insights to continuously optimise strategies. Ensure the team is using data effectively to support client success.
• Meetings: Attend regular client meetings weekly, monthly, and quarterly, as well as comprehensive account review meetings. This includes chairing, preparing, and presenting key updates, insights, and recommendations.
• Cross-Functional Coordination: Collaborate closely with internal support teams to deliver comprehensive digital marketing solutions. Facilitate seamless communication and execution to ensure dealer satisfaction and programme success.
• Travel Requirements: Regularly visit client sites, including the manufacturer's office (likely on a weekly basis), as well as dealerships across Germany. Occasional travel to the UK may also be required to coordinate with internal teams and stakeholders.

Qualifications

• Extensive experience in digital marketing, with a strong track record in customer service and client engagement.
• Proven leadership skills with experience managing and developing teams.
• Exceptional interpersonal and communication skills, with the confidence to interact effectively at all organisational levels.
• Demonstrated ability to create and manage digital content, including proficiency with content management systems and analytics tools.
• Strong analytical skills to interpret data and make informed decisions.
• Experience in the automotive industry is advantageous but not essential.
• Fluency in German and a high standard of business-level English.
• Willingness to travel within Germany and occasionally abroad.

Location

This position is based in Cologne, Germany. While the role offers flexibility with remote work options, the successful candidate should be located in or willing to relocate to Cologne to facilitate collaboration and occasional UK office presence.

What We Offer

• A dynamic and international work environment.
• Flexible remote working arrangements, with occasional office visits.
• Opportunities for professional development and career progression.
• Competitive salary package.

If you are a proactive digital marketing professional with exemplary customer service skills and leadership experience, we would love to hear from you.

How to Apply: Please send your CV and a compelling cover letter detailing your relevant experience, availability, and current notice period to lauren.jones@izmocars.com.

*Note: In accordance with German anti-discrimination laws, we use the abbreviation (m/f/d) to denote male/female/diverse.