Brand Manager

Job Title: Brand Manager, M-150 Energy Drink

Department: Marketing

Reports To: Head of Marketing (Vietnam)

Location: Remote/ Vietnam

About M-150:

M-150 is a number 1 energy drink brand in Thailand with dominant market share, known for its powerful energy boost and strong brand loyalty. We are passionate about empowering individuals to achieve their goals and live life to the fullest.

Job Summary:

The Brand Manager will be a key player in driving the continued growth and success of the M-150 brand. This role is responsible for developing and executing brand strategies, marketing campaigns, and initiatives that strengthen brand awareness, increase market share, and drive consumer engagement.

Key Responsibilities:

Brand Strategy & Planning:

• Develop and implement annual brand plans aligned with overall business objectives.
• Conduct market research and competitive analysis to identify opportunities and threats.
• Define and manage brand positioning, messaging, and visual identity.
• Set and track key performance indicators (KPIs) to measure brand performance.

Marketing Campaign Management:

• Lead the development and execution of integrated marketing campaigns across zvarious channels (e.g., digital, social media, events, sponsorships).
• Manage campaign budgets and timelines.
• Collaborate with internal and external stakeholders (e.g., creative agencies, event activation agency, POSM Production House, media partners…) to ensure effective campaign implementation.
• Analyze campaign results and optimize strategies based on data-driven insights.

Communication & Stakeholder Management:

• Develop and maintain strong relationships with key stakeholders (e.g: agency, distributors, retailers, consumers).
• Effectively communicate brand strategies and initiatives to internal and external audiences.
• Represent the M-150 brand at industry events and conferences.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3 - 5 years of brand management experience, preferably in the FMCG or beverage industry.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of brand management principles and consumer behavior.
• Excellent communication, interpersonal, and presentation skills.
• Strong analytical and problem-solving skills.
• Proficient in Microsoft Office Suite.

Bonus Points:

• Experience with BTL – 60% (Trade Activation, Promotion, Sampling) & ATL – 40% ( KV, TVC, digital marketing and social media strategies)
• Experience in the energy drink or beverage industry in Vietnam.

Benefits:

• Competitive salary and benefits package.
• Opportunity to work with a leading brand in a dynamic and fast-paced environment.
• Be part of a passionate and driven team.