Lead Product Marketing Manager

Fusion Risk Management is a fast-growing, innovative company committed to fostering a supportive, inclusive environment and recognized by the Chicago Tribune and Built in Chicago for its culture!

Fusion is a leading provider of cloud-based software solutions for operational resilience, encompassing risk management, third-party risk management, information technology and security risk, business continuity and disaster recovery, and crisis and incident management. Recognized by Gartner, Forrester, Deloitte, and more, we seek to build a more resilient world by empowering organizations to make data-driven decisions and helping them achieve greater overall resilience.

Our flagship product, The Fusion Framework® System™, delivered on the Salesforce Lightning Platform, provides companies a North Star for operational resilience. Fusion serves mid-size organizations to Fortune 50 companies across various verticals including financial services, manufacturing, energy and utilities, retail, pharmaceuticals, and education.

We are looking to add talented individuals to our team who are passionate about our vision to build a resilient world together and inspired by the challenge of solving key business problems. We seek can-do people who fit the culture, align with our core values, and prioritize continued personal and professional development. If this sounds like you, read on!

Core Values

Our values are at the center of our company. They are the core ethics and principles that help define our personality as an organization and help give us focus and purpose. They are overarching, building blocks of our culture and can always be used as a consistent reference point our company-wide ethics.

• Trust: Earn teammates’ trust and assume positive intent; act with integrity; respect diversity of thought, skills, and background
• Passion: Make a difference; don’t wait until you’re asked or instructed; maintain a bias to action and impact
• Collaboration: Think systematically and see your role within the bigger picture; be accountable for your part of team success; put your teammates in a position to thrive
• Customer Centricity: Demonstrate a solid commitment to customer success by providing positive and consistent customer experiences (exhibiting professionalism, patience, respect, and knowledge); Proactively engage our customer community, seek customer feedback - be open to listening - and actively incorporate the voice of the customer into daily activities
• Growth: Strive for excellence; embrace change; prioritize continuous improvement

The Role

Our Product Marketing team’s mission is to generate market and customer insights, strategies, and tactics that drive go-to-market, champion new product innovation, and fuel solution adoption. Product Marketing is a highly cross-functional role at Fusion, partnering closely with the entire organization, including the senior leadership team, to amplify success. Our team works across the product lifecycle, helping shape the product, driving launch and commercialization, and growing product adoption post-launch. We are looking for a creative, analytical, and collaborative product marketer to join our team.

• Product Positioning and Messaging: Develop product positioning and messaging informed by user research, market insights, and product understanding.
• Go-to-Market Launch: Work closely with a range of cross-functional teams—product managers, marketing, sales, and engineering—to lead go-to-market strategy and drive launches for our solutions
• Market Strategy: Build expertise for your market area and buyers to help shape our market strategy
• Marketing Strategy: In collaboration with product and marketing teams, scope and execute product and marketing strategies needed to reach different customer segments.
• Thought Leadership: Act as a thought leader and evangelist for the product & markets you support externally, including speaking engagements and written assets.
• Cross-Functional Enablement: Understand and support our customer journey; train cross-functional teams on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it
• Customer and Competitive Insights: Mine qualitative and quantitative insights that inform Fusion’s collective customer, market, and competitive intelligence programs.
• Analyst Relations: Identify and engage appropriate market analysts, validate and help them understand our strategies, educate them to ensure our value is seen, and conduct research on the most influential analysts in the buyers' space.
• Pricing: Responsible for establishing pricing strategies, conducting comprehensive research and analysis on pricing, including competitor pricing and margins, and collaborating with the back office to assess if costs exceed the designated price point.

Knowledge, Skills, Abilities

• Ability to be a player/coach
• Strong interpersonal skills and ability to interact and work with staff at all levels
• Demonstrated experience creating and implementing persona-based positioning and messaging across multiple mediums.
• Strong communication and presentation skills
• Highly motivated, action-oriented individual.
• Ability to perform both on the tactical and strategic level.
• Proven ability to drive product and GTM strategy, planning, and execution, leading cross-functional teams by influence.
• Proficiency in using data to drive decision-making.
• Domain experience in risk management, crisis management, business continuity, business intelligence, or data analytics preferred but not required.

Qualifications

• 5+ years of B2B SaaS technology, data, or digital content product marketing experience with at least 3 years of experience in a market-facing role.
• Bachelor's Degree Preferred
• Pragmatic Marketing/PMA Certification a plus

Milestones for the First Six Months

In One Month, You'll

• Complete all HR-related onboarding requirements
• Participate in technical salesforce and fusion framework trainings
• Schedule 1:1’s with key individuals

In Three Months, You’ll

• Understand our Product Roadmap
• Be familiar with our market strategy and competitors
• Be familiar with our Marketing programs and assets
• Be familiar with key tools and systems
• Support current Product Marketing initiatives

In Six Months, You’ll

• Have a strong working knowledge of your Product and Market area
• Lead cross-functional Product Launches
• Support our marketing efforts by providing content and speaking support
• Independently drive the successful completion of assigned work
• Provide suggestions for continuous improvement

Disclaimers

This position may be performed remotely anywhere within the United States except for the states of New York, California, and Colorado.

Fusion is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, disability, age, pregnancy, military service or discharge status, genetic information, sex, sexual orientation, gender identity, or national origin. Nothing in this job posting should be construed as an offer or guarantee of employment.