Salesforce Marketing Cloud Consultant

The Senior Marketing Automation Specialist (Functional Lead) is a new position in our small and fast-growing LATAM team. You'll play a key role in helping our pharmaceutical and healthcare clients develop their data driven CRM and multi-channel digital marketing solutions.

This role is offered on a remote basis, with expectations to confidently work autonomously.

As a Senior Marketing Automation Specialist it will be your responsibility to oversee the day-to-day multi- channel marketing activities for multiple markets with a new client delivering marketing campaigns, reviewing performance and pro-actively providing insights into what's working well and what isn't.

This position is multifaceted and fast-paced, with a wide range of client work. Working with numerous markets to convert campaign needs into SFMC production briefs so that Production teams may develop the campaign in SFMC. You will be client facing, managing numerous campaigns across multiple markets as a result, you must have excellent multitasking abilities.

The role carries the responsibility of customer service delivery, as well as SFMC operational excellence.

You'll work extensively with Salesforce Marketing Cloud offering best in class solution guidance and delivery.

The work we are doing with Salesforce Marketing Cloud is very much at the high end of the suite, and as such, this role presents a fantastic opportunity to widen and develop your skills in this highly sought-after specialism.

Key responsibilities:

• Translate HCP journeys designed by Marketing into Salesforce Marketing Cloud language. Accountability of end-to-end HCP journey design and implementation process for F2F and digital touchpoints based on up-to-dated technology;
• Refine, enhance, and improve HCP Engagement journeys by advanced/additional Marketing Cloud features, including Einstein. Recommend optimal solutions to address business goals;
• Design integrations and custom features in Marketing Automation platform if required to achieve Marketing goals together with technical specialists;
• Translate any technical guidelines to Marketing, ensure tagging is implemented and executed for all journeys/touchpoints;
• Providing regular updates to Marketing teams of any new feature releasing in Marketing Cloud;
• Providing recommendations how to build Preference center based on the available infrastructure and requirements;
• Ability to control accuracy of data collection from SFDC for HCP journey execution in the Marketing Cloud;
• Communication, briefing, task setting for Marketing automation technical support team;
• Provide inputs for Insight and Enterprise analytics teams for customer engagement dashboard refinement;
• Train and onboard new team members to the functionality and concept of marketing automation. Serve as subject-matter-expert for affiliate and regional partners

Requirements

Required skills and experience:

• Education: High Degree. Certified Marketing Cloud Specialist: end-to-end journey design and configuration;
• Experience with pharmaceutical industry would be a plus;
• Minimum 3 years of proven working experience with Marketing Cloud Studios & Builders: Email Studio, Content Builder, Journey Builder and Automation Studio, Cloud Pages and Mobile Studio;
• Any proven experience with Interaction studio or any other real time segmentation & personalization platforms (e. g. Okra) would be a plus;
• Experience working hands-on in Marketing Cloud implementations, journey configuration, ideally involving integrations with Salesforce core and other platforms;
• Understanding of Customer engagement principals, digital marketing, customer relationship management, sales force effectiveness (one of these areas);
• Understanding of infrastructure of SFDC or other CRM systems management;
• Understanding of content management, content delivery requirements and tagging to ensure best in class customer journey execution;
• Advanced user of Jira or any other task management system;
• Experience with Google Analytics (360) would be a plus;
• Demonstrated project management skills;
• Good communication skills, cross-functional team player and attention to detail;
• In-depth knowledge of metrics, digital analytics, ability to generate, analyze and interpret data to produce insights would be a plus;
• Deadline driven, strong sense of urgency and commitment;
• Committed to self-development and can demonstrate a willingness to operate outside of the comfort zone with an entrepreneurial spirit;
• Fluent in English, additional language preferred (Spanish, Portuguese, Mandarin, Arabic)

We Value Diversity

We champion and welcome diversity in our workforce and ensure all job applicants receive equal and fair treatment, regardless of age, race, gender or gender identity, religion, sexual orientation, disability, or nationality.

We are not only committed to increasing the visibility and recognition of talent from under-represented groups within our organisation but the wider industry too.

At the end of the day, we make sure we take time to look after ourselves, each other, and the planet because we're always stronger together.

ITG have a number of community groups (ERGs) available to employees which offer a safe space for like-minded colleagues, with shared interests to connect, socialise and check in with each other. These include Black ITGers Together, LGBTQ+ Together, Mens Health Together, Muslims Together, Neurodiversity Together, Working Parents and Carers Together and Women In Tech Together.

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Benefits

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