Vice President Marketing

VP Marketing

UAV & Robotics

Remote – US

Airbotics Talent are supporting a pioneering US-based drone and robotics client as they build out their senior leadership team. Our customer develops advanced UAV and robotic systems, used across a range of commercial application – with a strong focus on autonomy, AI, and data integration.

This is a fully remote position open to candidates based anywhere in the US. Occasional travel will be required for strategic events, internal collaboration, and high-value customer engagement.

The Role

As VP Marketing, you will lead the strategic direction of the marketing function – owning brand, demand generation, go-to-market and product positioning across key verticals. You will play a pivotal role in aligning commercial and technical teams, elevating the company’s profile in competitive markets, and driving consistent pipeline growth.

This is a hands-on leadership role suited to someone who blends strategic vision with operational execution.

Key Responsibilities:

• Strategy & Leadership: Define and own the marketing vision, strategy and roadmap. Establish marketing OKRs and reporting cadence across brand, product and growth functions.

• Go-to-Market Execution: Collaborate with Sales and Product teams to develop go-to-market plans for new product launches, territory expansion and market penetration.

• Brand Positioning: Build a compelling brand narrative that resonates with technical buyers, procurement teams and end-users.

• Demand Generation: Design and implement multi-channel campaigns to drive qualified inbound leads and support outbound sales motions. Optimize performance across digital, content and events.

• Team Building: Build and lead a high-performing marketing team, including growth marketers, product marketers and creative talent. Drive culture, mentorship and development.

• Partnership Marketing: Work closely with alliance, integration and channel partners to develop joint marketing initiatives and strengthen ecosystem visibility.

• Content & Thought Leadership: Own the editorial calendar and oversee content creation, including whitepapers, case studies, video, and thought leadership aligned to customer pain points.

• Analytics & Reporting: Implement marketing tools and analytics to track funnel performance, attribution and ROI. Use data to guide continuous improvement.

The Person

The ideal candidate will have:

• Proven success in a senior marketing leadership role (VP or Director-level), within drones or industrial robotics applications. This product experience is essential.

• Experience launching products into highly regulated or technically complex markets.

• Demonstrated ability to scale marketing functions in a fast-growing startup or scale-up environment.

• A creative yet data-driven mindset, with expertise across brand, product, digital and growth marketing.

• Strong cross-functional collaboration skills – especially with Sales, Product, and Engineering teams.

• Previous experience managing remote or distributed teams.

• A relevant Bachelor's degree is preferred; a technical understanding of UAV systems is advantageous but not essential.

Our client are looking to hire this role immediately, so if interested please submit your application with attached resume today for consideration!

Airbotics Talent are committed to providing Equal Employment Opportunities. All candidates sourced and submitted to our clients are based solely on suitability to our clients' requirements without prejudice of age, sexual orientation, gender, religion, nationality, ethnic origin, disability, medical history, veteran or military status, or marital status.