Director of Growth Marketing

The Director of Growth Marketing will be instrumental in driving customer acquisition and growth through strategic and data-driven marketing initiatives. You will oversee and integrate paid media, affiliate marketing, performance marketing, and lifecycle marketing into a cohesive growth marketing team. This strategic position demands a blend of creativity, analytical acumen, and leadership skills to design and implement comprehensive growth strategies. The ideal candidate will have a proven track record of leading high-performing teams and executing successful growth strategies.

Key responsibilities 

• Leadership and Team Management:
• Lead and mentor a diverse team of marketing professionals across paid media, affiliate marketing, performance marketing, and lifecycle marketing.
• Foster a collaborative and high-performance culture, setting clear goals and expectations for the team.
• Develop and implement team processes, workflows, and best practices to maximize efficiency and effectiveness.
• Strategic Planning and Execution:
• Develop and execute comprehensive growth marketing strategies to drive customer acquisition, engagement, and retention.
• Oversee the planning, execution, and optimization of multi-channel marketing campaigns, ensuring alignment with overall business goals.
• Identify and capitalize on growth opportunities through data analysis, market research, and competitive analysis. 
• Performance and Analytics:
• Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives.
• Measure and optimize Cost Per Acquisition (CPA) and Return on Advertising Spend (ROAS) to ensure efficient spending and high (incremental) returns.
• Continuously assess overall paid acquisition performance, identifying opportunities for improvement and scaling successful tactics.

• Budget Management:
• Manage the growth marketing budget, ensuring efficient allocation of resources and maximization of ROI.
• Evaluate and negotiate with external vendors and partners to support marketing efforts.

Qualifications 

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 8+ years of experience in growth marketing, with a focus on customer acquisition and performance marketing.
• Proven track record of leading and scaling high-performing marketing teams.
• Strong analytical skills and experience with data-driven decision-making.
• Deep understanding of digital marketing channels, including Paid Media, Affiliate Marketing, Performance Marketing, and Lifecycle Marketing.
• Exceptional communication and presentation skills, with the ability to articulate complex concepts to both technical and non-technical audiences.
• Strong project management skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment.
• Experience with marketing automation tools, CRM systems, and analytics platforms.
• Creative thinker with a results-oriented mindset and a passion for continuous improvement.

Salary range: $150,000-$230,000 USD - Please note that salary ranges are global, regardless of location, and we pay in local currency.

This isn’t your typical work-from-home job—we are a fully-remote company with an open vacation policy. Read more about our compensation philosophy. To see a full list of benefits by country, consult our Benefits Page . And check out these links to learn more about  How We Hire and What We Expect from Ourselves . #LI-Remote