SENIOR FIELD MARKETING MANAGER

Svitla Systems Inc. is looking for a Senior Field Marketing Manager for a full-time position (40 hours per week) in the USA. Our client is an American software company that sells customer experience and call center technology to mid-sized and large businesses.

It sells both cloud-based and hybrid cloud software. Every year, they orchestrate over 70 billion remarkable customer experiences for organizations in more than 100 countries. Through the power of the client’s cloud, digital, and AI technologies, organizations can realize experience as a service, which is the vision for empathetic customer experiences at scale. With the solution, organizations have the power to deliver proactive, predictive, and hyper-personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel while also improving employee productivity and engagement. By transforming back-office technology to a modern revenue velocity engine, the client enables true intimacy at scale to foster customer trust and loyalty.

The Integrated Marketing team is looking for a rock-star marketer to own a segment of the overall field marketing strategy. As the primary liaison between Sales and Marketing, you will need to understand the go-to-market (G2M) and sales priorities of the business, apply a “General Manager” mentality, and build a regional field marketing plan to deliver on those priorities through a mix of virtual and in-person marketing programs. In this role, you will report to the VP of North American Regional Marketing and work closely with the extended team to execute various demand-generation programs to drive leads and pipelines.

Requirements

• 3+ years of experience in software/technology field marketing.
• Understanding creating and delivering events and digital marketing campaigns email that produce results.
• Experience working with and marketing to enterprise accounts.
• Knowledge of lead generation and sales cycles for revenue growth.
• Track record of partnering with a high-energy, direct sales force.
• Highly efficient team player who can work independently in a fast-paced, fluid, sometimes ambiguous environment.
• Self-motivated with the ability to work autonomously and communicate with remote management for extended periods.
• High energy and the ability to manage multiple initiatives.
• The possibility of traveling is 20% of working time.

Responsibilities

• Develop a field marketing plan, including hybrid, digital, and in-person programs, with input and expertise from key internal stakeholders.
• Facilitate conversations with sales stakeholders and align the field marketing plan to meet sales and marketing goals.
• Develop and drive innovative integrated marketing strategies, both digital and physical, to meet and exceed marketing and sales objectives. Leverage a mix of events, digital, and white-glove experiences.
• Research and identify third-party programs to drive new logos, leadership, and brand awareness. Develop innovative ways to reach the audience through solution-focused content and programs.
• Build and maintain a strong relationship with key stakeholders to ensure sales/marketing alignment on all programs.
• Work with partner marketing to drive demand gen and channel relationships.
• Manage the allocated Marketing budget to drive optimized investment and ROI.
• Using various marketing vehicles and tactics, identify and generate awareness and demand. The focus is on the top big-bet accounts to meet the business’s growth objectives and accelerate pipelines.
• Interface directly with sales leadership and account owners/teams.

Nice to have

• Knowledge of Salesforce, Asana, and other MarTech.
• Experience owning pipeline targets.

We offer

• Competitive compensation based on skills and experience.
• Flexibility in the workspace and remote-friendly culture.
• Free webinars, meetups and conferences organized by Svitla.
• Personalized learning program tailored to your interests and skill development.
• Awesome team, friendly and supportive community!