Marketing Manager

About The Role

A dynamic company focused on capturing moments and creating lasting memories is seeking an experienced Marketing Manager to elevate their team. The role is centered around empowering entrepreneurs and event professionals through an established and profitable photo booth business, which has positively impacted thousands of customers globally.

The Marketing Manager will lead the Marketing team by providing coaching, setting key performance indicators (KPIs), and managing career development. This position oversees the team’s budget, HubSpot account, and data insights, while driving strategic planning and optimizing campaigns. The role involves aligning marketing initiatives with overall company goals, staying updated on emerging technologies, and leading key projects to support growth. The ideal candidate is expected to continue their individual development and potentially advance to the Director of Marketing within 12-18 months.

Requirements

People Management

- Conduct bi-weekly one-on-ones with Marketing team members to offer support, coaching, and guidance on their tasks and career development.

- Develop key performance indicators (KPIs) for Marketing team members, ensuring alignment with other Revenue teams for shared success.

- Collaborate with Marketing team members to create growth plans that promote their career advancement.

- Prepare for team capacity and future headcount needs within the Marketing team.

Marketing Management

- Oversee the Marketing team budget, planning and tracking financials related to advertising spend, events, Marketing-specific software costs, and team expenses.

- Manage the HubSpot account, including reporting and maintaining data hygiene to facilitate actionable data-driven decision-making.

- Establish processes and procedures for the Marketing team that align with departmental and company goals.

- Lead projects from a strategic level and participate in in-person events with support from the Marketing Coordinator.

Marketing Strategy

- Lead Marketing strategic planning on an annual, quarterly, and ongoing basis.

- Maintain a comprehensive understanding of company-wide initiatives and their overall impact, along with Marketing’s contribution to these goals.

- Analyze industry trends, market data, and customer insights to identify growth opportunities and inform strategic decisions.

- Monitor and assess marketing performance metrics to enhance campaigns and improve return on investment (ROI).

- Stay updated on emerging marketing technologies and platforms to drive innovation and maintain a competitive advantage.

Required Qualifications

- Minimum of five years of experience managing a Marketing team for a medium to large company.

- Minimum of five years of experience developing KPIs for various functional areas within Marketing.

- Experience with both Software as a Service (SaaS) and hardware marketing strategies.

- Proficiency in brand and campaign management, as well as partnerships.

- Experience collaborating with Sales and Customer Success teams to achieve revenue objectives.

- Strong critical thinking skills with an innovative and strategic mindset.

- Knowledge of project management processes to support execution by frontline team members.

- Extensive experience with HubSpot, ClickUp, and Shopify.

- Candidates located in the United States must reside in one of the following states: Arizona, California, Colorado, Florida, Georgia, Illinois, Montana, Nevada, New Hampshire, New York, North Carolina, Oregon, Pennsylvania, Rhode Island, Texas, Tennessee, Utah, Virginia, or Wyoming.

Benefits

- Salary: $80,000-$120,000 USD

- Opportunity to work with a dynamic and innovative marketing team.

- Professional development and growth opportunities.

🏥 Gold Standard Health Benefits

👴 401K

📚 Education Stipend

💻 Remote Work

💰 Bonus Plan

🏝️ Annual Retreat

✈️ Generous PTO and Holiday Schedule

💼 Quarterly Financial Meetings

📊 Open Book Management

💪 Intimate Team

🧑‍💻 Work from Home Stipend