Growth Marketing Manager

Title: Growth Marketing Manager

Location: Remote, U.S. based

Job Type: Full-time employee

The Company

Fresh Tri is a neuroscience-based technology company that uses a simple, positive approach to health behavior change based on the science of habit formation.

Dedicated to helping people feel better, Fresh Tri offers technology that leverages mindset, practice, and iteration—inviting people to test-drive healthy, evidence-based habits, removing the guesswork and feelings of failure that often accompany lifestyle change. Fresh Tri empowers users to be unstoppable by iterating their way to better health. There is no "fail" — only practice and iteration.

How We Work

Empowering others to be unstoppable begins with fostering a sense of belonging both within and outside of our organization. Our leaders’ values of inclusivity create a workplace culture that encourages, supports, and celebrates diversity of all kinds, connecting us closer to the communities we serve.

Our work culture is designed to encourage and support personal growth and development. Team members are challenged to contribute to a variety of initiatives with many opportunities to learn new skills, take on new projects, and embrace new roles. We measure our individual successes by how much we help others on the team, and we measure our impact by how we improve the lives of those we serve.

Fresh Tri is a 100% remote team with headquarters on a 170-acre retreat in the Santa Cruz mountains in California. The company offers unlimited PTO, a highly flexible work schedule and an opportunity to work across many disciplines.

The work to be done

Growth Strategy & Experimentation

• Lead growth marketing strategy across paid media, CRM, A/B testing, and acquisition funnels.
• Develop and execute testing roadmaps to optimize onboarding, engagement, and retention.
• Identify and test high-impact growth opportunities through rapid experimentation.
• Work closely with product and engineering to drive iterative, data-backed improvements.

User Acquisition & Retention

• Optimize ad targeting, funnel conversion, and paid media strategies to maximize growth.
• Improve user onboarding flows and trigger strategies to enhance engagement.
• Collaborate with the product team to drive activation and habit formation within the app.

Data Analysis & Performance Optimization

• Own growth analytics, measuring KPIs across acquisition, engagement, and retention.
• Analyze marketing and product data (Google Sheets, Excel, Looker, GA4) to inform strategy.
• Build reports and dashboards to track attribution, campaign performance, and LTV.

Content Amplification & Sales Enablement

• Drive content amplification through paid channels, webinars, partnerships, and PR.
• Optimize B2B lead generation and account-based marketing (ABM) campaigns.
• Support sales efforts by analyzing CRM and pipeline data to improve conversions.

Technical Marketing & Integrations

• Oversee technical integrations across platforms (ad tech, analytics, CRM, and attribution tools).
• Partner with the product team to ensure seamless data flow between marketing and product.
• Lead the implementation of CRM tools and automation for lead tracking and follow-ups.

Desired Background And Experience

• 3-5 years of experience in growth marketing, performance marketing, or a similar role.
• Strong data analysis skills (Google Sheets, Excel, SQL is a plus).
• Experience with A/B testing, user segmentation, and lifecycle marketing.
• Familiarity with paid media (Meta, Google, LinkedIn), CRM (HubSpot, Salesforce), and analytics (GA4, Looker, Amplitude, Mixpanel).
• Passion for high-tempo experimentation and continuous iteration.
• Ability to work cross-functionally between marketing, product, data, and engineering.
• Comfort in a fast-paced, startup environment where priorities shift quickly.

Preferred

• Experience with mobile apps and associated campaigns + analytics
• Knack for Design, Copy Writing, Website Upkeep
• Passion for population health and a desire to contribute to improving wellness at scale through impactful marketing strategies.

Fresh Tri is an equal opportunity employer that condemns discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. Accommodations are available upon request.

Our compensation reflects the cost of labor across several US geographic markets, and is based on a number of factors including but not limited to market location, job-related knowledge, skills, and experience. The base pay for this position ranges from $80,000/year, up to $100,000/year, plus benefits, bonus, and equity.

Why Join Us?

🚀 The chance to drive impact at scale, shaping behavior change for millions.

🧠 A science-backed, mission-driven company focused on sustainable health habits.

📈 A data-driven, experiment-first culture where growth and learning never stop.

🌍 A fully remote team with flexible work hours and a collaborative, supportive environment.

If you thrive on experimentation, data, and growth strategies that blend marketing and product, we’d love to hear from you! Apply now and help us build the future of behavior change.