Remote Marketing Operations & Data Manager | WFH

Job Overview

Join our innovative team as a Marketing Data & Operations Manager in a fully remote capacity. This pivotal role focuses on leveraging data to enhance marketing strategies and streamline operational processes within the healthcare sector. If you possess a strong analytical mindset and a passion for maximizing patient engagement, this position is tailored for you. We welcome candidates with 3-5 years of relevant experience in marketing operations, data analytics, and patient pathway optimization, particularly in the medical device or healthcare industries.

Key Responsibilities

• Collect, validate, and analyze marketing and patient pathway data from diverse sources, including CRM systems, digital marketing campaigns, and sales reports.
• Evaluate trends in patient engagement and conversion rates to refine marketing initiatives.
• Identify deficiencies in data collection methods and propose enhancements to boost data quality.
• Oversee and improve marketing automation workflows within platforms such as HubSpot or similar CRMs.
• Develop and optimize lead management strategies to foster patient acquisition and retention.
• Ensure effective integration of marketing technologies with sales tools and patient management systems.
• Utilize insights derived from data to enhance patient engagement and ensure successful adoption of medical devices.
• Monitor key patient journey interactions and optimize outreach for better patient outcomes.
• Collaborate with sales and clinical teams to promote awareness of medical devices effectively.
• Create dashboards and reporting tools to track essential KPIs, delivering actionable insights to leadership and stakeholders.
• Ensure compliance with industry regulations, including HIPAA, GDPR, and FDA marketing standards.

Required Skills

• Proven track record in driving patient pathway adoption through data-centric marketing strategies.
• Strong analytical capabilities with the proficiency to source, interpret, and utilize marketing data to enhance patient engagement.
• Experience with CRM systems and marketing automation platforms, preferably HubSpot or AcuityMD.
• Competence in data visualization techniques to communicate insights effectively.
• Exceptional problem-solving abilities and the capacity to work autonomously in a dynamic environment.
• Collaborative mindset, capable of working with cross-functional teams to achieve marketing objectives.

Qualifications

• Bachelor's degree in Marketing, Business, Data Analytics, or a related discipline, or equivalent professional experience.
• 3-5 years of experience in marketing operations, data analysis, or related fields within the medical device or healthcare sector.

Career Growth Opportunities

Embark on a professional journey where your contributions will have a meaningful impact on the healthcare landscape. This role offers dynamic growth prospects in a fast-paced environment, allowing you to refine your skills and advance your career.

Company Culture And Values

Become part of an organization that champions collaboration, innovation, and diversity. We are dedicated to fostering an inclusive workplace and welcome applications from individuals of all backgrounds.

Networking And Professional Opportunities

Engage with a network of professionals dedicated to improving patient care and advancing healthcare marketing strategies. This position provides opportunities for skill enhancement and collaboration across various teams.

Compensation And Benefits

• Competitive salary commensurate with experience.
• Comprehensive health, dental, and vision benefits.
• Retirement savings plan with employer matching contributions.
• Generous vacation and paid time off policy.
• Flexible working hours to support work-life balance.

We invite you to apply and contribute to our mission of transforming patient engagement in the healthcare industry.

Employment Type: Full-Time