Posted at: 19 February
Senior Manager / Senior Director of Marketing
Company
Arc.dev
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Job Type
Full-time
Allowed Applicant Locations
Malta, Worldwide
Salary
$115,000 to $205,000 per year
Job Description
Manticore Games® is building a new immersive, open world combat-focused Massively Multiplayer Online (MMO) game leveraging the power of its UGC platform, Core. Manticore launched the Core platform in 2021, featuring live events, interactive entertainment, and more than 50,000 games and worlds to play and explore. Core is a radically accessible game construction kit and social game-playing platform, all-in-one. Now, Manticore is expanding on the Core universe and is looking for qualified pioneers to join the journey.
Manticore Games is looking for an entrepreneurial, innovative, hard working and experienced Marketing leader to help us launch our new MMO. This is a broad spectrum and hands-on role with significant business impact, which includes managing go-to-market strategy, corporate and product positioning, branding, market research, user research, community management, PR, marketing channels’ growth, and user acquisition. The Head of Marketing will collaborate with teams across the organization to make Manticore an outstanding success. This is a unique and exciting opportunity for an ambitious marketing leader to bring a new action-packed combat focused MMO experience to market. Our headquarters are located in San Mateo, CA but this role can be fully remote
.
Responsibiliti
- esDesign and lead creative marketing strategy and direct the execution of all go to market activities for new MMO tit
- leDevelop product marketing, key positioning statements, branding, value proposition, and messaging strate
- gyExecute viral marketing campaigns leveraging audience and network aggregation with key target audienc
- esCollaborate with marketing team to build and deploy grassroots marketing and community management programs to drive players to Core and increase engageme
- ntDrive player and creator awareness, traffic, installs, retention, and revenu
- esPartner with Product Management and Finance to drive adoption, engagement and revenues with an efficient and effective marketing budg
- etManage PR and Communications with the media and the Manticore community to develop and solidify corporate and product positioni
- ngCreate and direct market, competitive and user resear
- chAnalyze the performance of marketing programs across all channels (including ad spend) to identify the best opportunities for optimization, and regularly iterate to maximize performan
ce
Requireme
- nts8+ years of full-stack marketing and senior leadership experience with B2C marketing, ideally in gaming, social media or technology products, and strong consumer brand sensibilit
- iesA deep understanding of and passion for M
- MOsSubstantial wins in bringing products and services to market and growing them to large sc
- aleExperience at a successful startup with 0 to 1 launch of new product a p
- lusExperience launching and growing new Free To Play games, MMOs, or marketplaces to the public on PC and console platfo
- rmsExpertise launching on Steam, EGS and other PC and console distribution and publishing platfo
- rmsPassion for and deep knowledge of ga
- mesBest-in-class brand builder and storyteller; proven success crafting brands from the ground up and a track record of building brand engagement and generating business gro
- wthHistory of launching successful campaigns using grassroots, guerrilla, and viral marketing as well as community managem
- entExperience building reporting dashboards and synthesizing complex data points and KPIs to generate easy to understand executive repo
- rtsExcellent spoken and written communication skills, allowing you to deliver complex information clearly to your colleagues and through marketing mater
- ialDemonstrated effective leadership including ability to build and foster successful teams that sc
- aleDemonstrated success managing paid acquisition budget across multiple channels to drive efficient and sustained user and revenue gro
- wthBA/BS degree in Business, Marketing, Engineering or a related fi
eld
P
- erksMedical, Dental, Vision & Life/AD&D Insur
- ance40
- 1(k)Maternity & Parental L
- eaveFully Re
- moteFlexible
- PTOFlexible Spending Acco
- untsCommuter Bene
- fitsADP Employee Discount Pro
- gramDaily Lunch (in office o
- nly)Free Snacks & Beverages (in office o
nly)$115,000 to $205,000/
year
A reasonable estimate of the current US base salary range for this position is salary (the range listed above) + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within that range, individual pay is determined by work location and additional factors, including but not limited to job-related skill sets, experience and training, education, licensure and certifications, and other business and organizational needs. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include discretionary bonus (if any, based on individual and organizational performance), equity, or bene
fits.
Your recruiter can share more about the specific salary range for your preferred location during the hiring pr
ocess.
Manticore Games provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or loca
l laws.