Senior Marketing Manager - Search & Display

About The Role

We’re growing fast, and we’re looking for a Senior Marketing Manager who lives and breathes performance marketing—specifically across Google Ads (Search, UAC) and Apple Search Ads.

As our Senior Marketing Manager for Google Ads & Apple Search Ads, you’ll own, scale, and optimize some of our most important acquisition channels. You’ll be responsible for driving high-quality installs, subscriptions, and ROI through efficient spend and smart strategy. You’ll collaborate with marketers, data analysts, creatives, and developers to move fast and learn even faster.

Check out the hiring process for this position here: https://jobs.blinkist.com/0zh 🚀

What You'll Do

• Strategy & Execution: Own and scale campaigns across Google Search, Universal App Campaigns (UAC), and Apple Search Ads (ASA) with a strong focus on acquisition, ROI, and Spend.

• Performance Analysis: Deep-dive into data, identifying trends, optimizing towards KPIs (CPI, CPA, ROAS, ROI), and continuously iterating for performance gains.

• Budget Ownership: Manage large-scale budgets efficiently, maximizing return while strategically investing in growth opportunities.

• Automation & Scaling: Leverage automation tools, scripts, and APIs to scale campaigns and streamline workflows.

• Cross-Functional Collaboration: Partner with Performance Marketing, Analytics, Product, Engineering, and CRM to ensure a cohesive and aligned user acquisition strategy.

• Stay Ahead: Keep up to date with the latest ad platform changes, betas, privacy regulations (e.g., ATT), and industry best practices.

What We're Looking For

• 5+ years of hands-on experience in paid user acquisition, specifically managing Google Ads (Search, UAC) and Apple Search Ads.

• Deep understanding of mobile performance marketing and experience optimizing for in-app events, subscription funnels, and ROI.

• Data-driven mindset with proficiency in tools like Excel, Looker, Google Analytics, Firebase, or similar.

• Experience working with MMPs (e.g., Adjust, AppsFlyer) and tracking methodologies (attribution, postbacks, SKAdNetwork).

• Ability to generate insights from complex data sets and make strategic decisions quickly.

• Excellent communication skills—clear, concise, and persuasive.

• Fluent in English.

Why Blinkist

Our unique culture of empowerment, mutual respect, and transparency has always been our defining characteristic. We support each other and carve out opportunities for every individual to develop and grow. We strongly believe that diversity powers innovation, thus we celebrate and support our differences, providing equal opportunities for employment and career growth. We embrace a flexible, remote-friendly way of working that supports different needs and lifestyles. 

These are some of our most valued benefits:

• 30 PTO days + Wellbeing days + Learning days 

• Flexible approach to work

• Monthly work-from-home or transport reimbursement

• One time work from home office set up budget

• Employee Stock Option Plan

• Unlimited access to the Go1 Learning Hub and Blinkist app

• Professional development fund

• Volunteer leave to give back to the community

• Family planning & parental leave, plus support for parents returning to work

• Wellness initiatives and an Employee Assistance Program

If you choose to join our team in Berlin, you'll have access to our modern office space in Neukölln and enjoy healthy plant-based meals prepared fresh every day by our very own chef. 🥑