Posted at: 5 March
Social Media Content Creator
Company
CompanyOnce Upon a Farm
Once Upon a Farm is a remote-first B2C company specializing in organic baby food and kids' snacks, headquartered in the United States, focused on improving childhood nutrition through farm-fresh, cold-pressed products.
Remote Hiring Policy:
Once Upon a Farm operates in a remote-first environment, hiring primarily from the United States. Team members collaborate remotely, with occasional in-person meetings.
Job Type
Job TypeFull-time
Allowed Applicant Locations
Allowed Applicant LocationsUnited States
Salary
Salary$70,000 to $80,000 per year
Job Description
Who You Are:
You're a passionate and creative storyteller with a knack for crafting engaging video content that captivates audiences. You're not just a content creator—you’re a community builder, eager to connect with people, spark meaningful conversations, and contribute to a positive brand experience. If you're obsessed with the latest social media trends and have a proven ability to turn ideas into viral-worthy videos, we want to hear from you!
The Task At Hand:
The Social Media Content Creator reports to the Senior Manager of Social Media & Content and will be responsible for creating engaging video content for Once Upon a Farm’s social media channels. This role will also interact with social media users.
In This Role, You Will:
• Work with the social team to develop new ongoing strategies for video content by platform, using performance data and insights to refine and refresh this strategy over time.
• Conceptualize, film, edit, and schedule/post original content on Once Upon a Farm’s social media platforms, including (but not limited to) TikTok, Instagram Reels, and YouTube Shorts, following brand guidelines and best practices.
• Write post captions for videos as needed.
• Participate in brainstorming and planning sessions to align on quarterly priorities with the wider marketing team.
• Collaborate with other team members—including the social media team, creative team, and sustainability team—on social assets.
• Keep up to date on social media updates and trends, identifying ones that make sense for our brand and executing ideas.
• Hang out in the comments section, engaging with other users’ videos to increase brand awareness, spread love & joy, and identify opportunities to surprise & delight our community.
• Film and edit videos for ad purposes, as requested by the digital marketing team.
• Capture still photo content for organic or paid usage, as requested by the digital marketing team.
• Use data and observations to compile reports and to optimize future posts and initiatives.
• Prepare slides and present in quarterly go-to-market and reporting meetings as needed.
• Additional tasks as needed.
In This Role, You’ll Bring With You:
• Bachelor’s degree in Marketing, Communications, Theater, Creative Writing, or English, or equivalent years of work experience, required.
• At least 2 years of experience in social media marketing, with a focus on video content creation.
• Strong writing and communication skills.
• Passion for social media and pop culture.
• Comfortability and confidence in front of and behind the camera.
• Strong video filming and editing skills. Experience using social video editing platforms (e.g. TikTok, Reels, InShot, etc.) required.
• Bonus: Ability to shoot and edit high-production-value content as needed. Video camera skills + experience with robust video editing software (e.g. Adobe Premiere Pro, Final Cut Pro, etc.) preferred.
• Some knowledge of SEO best practices, as they relate to social media, preferred.
• Empathy for parents and caregivers—even if you’re not a parent or caregiver, you’re able to put yourself in the shoes of one.
• Creativity, boldness, and a willingness to experiment and learn.
• Strong organizational and planning skills, allowing room for flexibility when needed.
• Solid knowledge of Microsoft Suite, Outlook, Slack, and other professional platforms.
• Up to 10% travel required: Although this role is a remote work-from-home position, we “Farmers” do meet as a company and/or as a department a few times a year. Anticipate possible travel up to a few times each quarter.
• Genuine passion for improving childhood nutrition for a healthier and happier planet.
• Desire to contribute to a dynamic high-growth, purpose-driven work environment.
• Demonstrated ability to thrive in ambiguity, deeply understand business needs, develop a cohesive strategy, and make decisions requiring a high level of judgment.
• Previous exposure to cross-functional work between Sustainability and Marketing preferred.
• Must reside in the United States to be considered for this position.
• Please note that visa sponsorship is not available for this position.
Compensation:
• Full-Time, Salaried, Exempt.
• The anticipated salary range for this position is $70,000.00 to $80,000.00. The actual salary offer will carefully consider a few factors, including your skills, qualifications, experience, and location. Certain positions are eligible for additional forms of compensation such as bonuses, stipends, equity, and role-specific perks.
Additional:
• Remote-first work environment.
• Annual Bonus.
• 401(k) program + 4% company match after three months.
• New Hire Remote Life Stipend + annual Nourish and Nurture Allowance.
• Monthly Cell and Internet Stipend / Monthly auto, cell, and internet stipend (some sales roles).
• Quarterly Farm-to-Fridge home deliveries and Employee Discounts.
• New Parents: Up to 18 weeks of paid Parental Leave, Baby Steps Back to Work, 3 months’ supply of Once Upon a Farm products, and breast milk shipping service and support for those who travel after birth for the duration of your breastfeeding journey.
• Unlimited Paid Time Off.
• Paid Volunteer Time.
• Paid Time Off to fulfill civic responsibilities including jury duty and voting in local, state, and national elections.
• Medical Insurance for the employee covered at 100% on select plans with additional plan options at a reduced cost to the employee.
• Vision and Dental Insurance covered at 100% for the employee and dependents.
• Life insurance.
• Flexible spending account (Medical & Dependent Care) and Health savings accounts for applicable plans.
• Employee assistance program (EAP).
• All other benefits, leaves, and insurance as required by law, based on your specific residence.
• And so much more!
Who We Are
Our Purpose: Drive systemic improvement in childhood nutrition for a healthier, happier, and more equitable world.
Our Business: At Once Upon a Farm, a better story starts here. We're on a greater mission in providing organic, crave-worthy, snacks and meals for children of all ages. Our recipes are crafted with only the best organic ingredients – whole fruits and veggies, cold-pressed (our pouches), or freshly frozen (our meals) to perfection– to support your growing kids at every stage. Each of our organic, non-GMO, non-dairy recipes contains no added sugar and are free from artificial flavors, colors, and preservatives – just simple, real, nutritious snacks your entire family will love.
We support and champion farmers who supply the highest-quality organic ingredients for our foods. We help parents keep their promise to provide the best nourishment for their children’s bodies and souls. We treat our consumers, customers, suppliers, investors, and all our valued employees with the same high level of dignity and respect that we expect from others. We will always fight for and support efforts to drive positive social change and food justice for the benefit of parents, kids, and families. Lastly, we foster an entrepreneurial and collaborative culture that values humility, honesty, passion, positive social impact, and fun.
Our Team: We’re all fully remote, which makes us a highly collaborative, dynamic, and supportive bunch. We share a singular mission to make the world a better place through the highest quality, most delicious, nourishing, and nutritious products made accessible to every home, from our farms to your fridge. And while we’re invested in our product, we’re equally invested in one another's success.
Once Upon A Farm is a purpose-driven brand made up of an inclusive group of individuals with diverse backgrounds, passions, and beliefs. We hire self-motivated, independent thinkers, and those who are genuinely passionate about improving childhood nutrition for a healthier and happier planet. Bring your whole self to your work at Once Upon A Farm, a proud equal-opportunity employer. In your application, please feel free to note which pronouns you use.
In an effort to help us remove unconscious bias from our resume review process, we ask that you please remove all identifying information from your resume (like profile photos) before you upload it. Once Upon A Farm is committed to cultivating an inclusive environment where a diverse group of people can and want to do their best work, and that starts with our hiring practices.
Once Upon a Farm, PBC, provides equal employment opportunities to all employees and applicants in all company facilities without regard to race, color, religious creed, sex, national origin, ancestry, cast, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer-related or HIV/AIDS-related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
You must reside in the United States to be considered for this position.