Posted at: 5 March
Email Marketing Manager
Company
CompanyExtreme Networks
Extreme Networks is a Morrisville, NC-based B2B cloud networking provider specializing in wired and wireless infrastructure solutions for industries such as education, healthcare, and retail.
Remote Hiring Policy:
Extreme Networks supports remote work for various roles, with some positions available remotely within the USA. Team members are located in multiple regions, and specific job postings may outline regional requirements.
Job Type
Job TypeFull-time
Allowed Applicant Locations
Allowed Applicant LocationsUnited States
Salary
Salary$80,000 to $110,000 per year
Job Description
Over 50,000 customers globally trust our end-to-end, cloud-driven networking solutions. They rely on our top-rated services and support to accelerate their digital transformation efforts and deliver unprecedented progress. With double-digit growth year over year, no provider is better positioned to deliver scalable outcomes than Extreme.
Inclusion is one of our core values and in our DNA. We are committed to fostering an inclusive workplace that embraces our differences and creates an atmosphere where all our employees thrive because of their differences, not in spite of them.
Become part of Something big with Extreme! As a global networking leader, learn why there’s no better time to join the Extreme team.
The Email Marketing Manager will be responsible for the strategic development and execution of email marketing campaigns that drive customer engagement, retention, and revenue growth. This role involves managing the end-to-end process of email marketing, including planning, content creation, segmentation, deployment, and performance analysis. The ideal candidate will have a strong understanding of email marketing best practices, a data-driven approach, and experience in using marketing automation tools.
Responsibilities:
• Develop and implement a comprehensive email marketing strategy aligned with overall marketing and business objectives.
• Plan and execute targeted email campaigns, including promotional, lifecycle, transactional, and triggered emails.
• Design, implement, and optimize targeted email campaigns aimed at specific accounts within our ABM strategy. Focus on nurturing high-value leads and deepening relationships with key stakeholders.
• Utilize advanced segmentation techniques to create highly targeted and personalized email campaigns.
• Implement dynamic content and personalization strategies to enhance email relevance and engagement.
• Work closely with the localization team to ensure that all email content is translated accurately and culturally adapted for various international markets.
• Collaborate with the content and design teams to create compelling email copy and visuals and ensure email content is consistent with brand voice and messaging guidelines.
• Manage the setup, testing, and deployment of email campaigns using marketing automation platforms (e.g., Marketo).
• Proficiency in creating localized, culturally sensitive email content for different regions and languages.
• Develop and maintain automated email workflows, drip campaigns, and re-engagement campaigns.
• Track and analyze key email metrics (e.g., open rates, click-through rates, lead conversion rates, unsubscribe rates, and pipeline).
• Conduct A/B tests to optimize subject lines, content, and calls to action.
Experience and Skills Required:
• Bachelor’s degree in marketing, Business, Communications or a related field.
• 5+ years of experience in email marketing, with a proven track record of managing successful campaigns.
• Strong analytical skills and proficiency in using data analysis tools (e.g., Google Analytics, Excel).
• Experience with marketing automation and CRM platforms (e.g., Marketo, Salesforce) is a plus.
• Excellent communication and interpersonal skills, with the ability to work effectively in a team environment.
• Strong project management skills and the ability to handle multiple priorities in a fast-paced setting.
• Results-oriented mindset with a focus on driving measurable outcomes.
• Experience with email compliance regulations and best practices.
• Remote USA – Salary based on qualifications 80-110k
Extreme Networks, Inc. (EXTR) creates effortless networking experiences that enable all of us to advance. We push the boundaries of technology leveraging the powers of machine learning, artificial intelligence, analytics, and automation. Over 50,000 customers globally trust our end-to-end, cloud-driven networking solutions and rely on our top-rated services and support to accelerate their digital transformation efforts and deliver progress like never before. For more information, visit Extreme's website or follow us on Twitter, LinkedIn, and Facebook.
We encourage people from underrepresented groups to apply. Come Advance with us! In keeping with our values, no employee or applicant will face discrimination/harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on “protected categories,” Extreme Networks also strives to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our organization. Whether blatant or hidden, barriers to success have no place at Extreme Networks.