Content Strategist and Writer

About Decentraland:

Decentraland is a community-driven social virtual world where people connect, explore, and create. From immersive scenes to Wearables, Decentraland is built by its users, fostering a thriving open-world ecosystem of creativity and shared experiences. Unlike most Web3 projects, Decentraland is run by a non-profit and measures its success in the number of new friendships made and creators empowered.

Learn more about us at decentraland.org.

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Are you a skilled writer with a sharp eye for detail and a strategic mindset?

We’re looking for a content expert who not only writes compelling copy but understands how to leverage content to drive real results. In this role, you’ll shape and execute a content strategy that spans blogs, newsletters, and email automations, writing meaningful and engaging content that fuels community growth. If you thrive in a fast-paced environment, love to write fun, genuine copy, and have a proven track record of turning insights into impactful storytelling, we’d love to hear from you.

In your application, please include a cover letter explaining why you’d be a good fit for the role and why you’d like to work at Decentraland. You can read more about our ethos here. Additionally, make sure to provide a portfolio of your published work showcasing a variety of writing styles in both long and short form.

Key Responsibilities:

Content Strategy & Planning:

• Develop and implement a content strategy aligned with Decentraland’s brand, community needs, and marketing goals.
• Use SEO research and performance insights to shape content topics, structure, and formats.
• Conduct keyword research and apply SEO best practices to improve visibility and organic growth.
• Collaborate with marketing, product, and design teams to align content with product launches, events, and campaigns.
• Stay attuned to community sentiment and trends to ensure content remains relevant and engaging.

Content Creation & Management:

• Write and oversee content across blogs, newsletters, product announcements, and automated email sequences.
• Ensure all content maintains Decentraland’s voice, inspires engagement, and resonates with the community.
• Manage our editorial calendar, ensuring consistent, timely publication.
• Repurpose content across multiple channels to maximize reach and longevity.
• Track and analyze content performance, using insights to refine strategy and optimize for engagement.
• Conduct regular content audits, adjusting based on data, SEO performance, and user feedback.
• Leverage AI tools for ideation, editing, and repurposing while understanding their limits.

The Wordsmith We’re Looking For:

• 3-5+ years of experience in a writing, content strategy, digital marketing, or similar role.
• Background in gaming or adjacent industries, with either Web3 knowledge or a willingness to learn.
• Exceptional writing skills, with the ability to craft fun, engaging content that converts, as well as thought-leadership pieces and deep dives.
• Proven ability to develop and execute content strategies that foster community growth.
• Proficiency in content marketing tools and platforms (e g, Google Analytics, Ahrefs, SEMrush, CMS)
• Data-driven thinker who gets a thrill out of analyzing performance metrics to uncover opportunities for increased engagement
• Proactive self-starter with strong organizational skills who consistently delivers on deadlines
• Native fluency in English with excellent verbal and written communication skills
• Remote work pro who enjoys working with a globally distributed team

What We Offer:

• Fully remote team with flexible working hours.
• 29 annual days of PTO
• Sick leave & Parental leave
• Annual team offsite
• Brand new equipment for remote work, including a laptop, screen and chair.
• Remote work & wellness stipend
• Monthly teambuilding stipend
• Reimbursement for English/Spanish lessons
• Annual performance review bonus
• 4-Year vested incentive plan in MANA

Portfolio Requirement:

Applicants should provide a portfolio of their published work, showcasing their ability to create diverse effective, SEO-friendly content that aligns with brand voice and resonates with community needs.