Social Media Creator

Social Media Creator | Upstart Japan-Inspired Skincare Brand

Location: Remote | Job Type: Part-Time / Freelance | $18-25/hr (with performance bonus)

We’re INÉ, a fast-growing Japan-inspired skincare brand looking for a standout Social Media Creator to push creative boundaries.

ABOUT US

INÉ is a Japan-inspired skincare brand built around fermentation-powered beauty. Japanese skincare has always been ahead of the curve—a fusion of science, tradition, and innovation—yet many of its most powerful secrets haven’t made their way to the global stage. That’s where we come in.

We’re looking for a trend-savvy, witty, highly creative, and results-driven Social Media Creator who thrives on breaking the mold. This role is all about creating unconventional, thumb-stopping content that sparks conversation and drives traffic.

Note: If you're someone who likes to play it safe, this isn’t for you. We want someone who lives and breathes social media, spots trends before they explode, and creates content that demands attention. If the idea of making quirky, experimental, and attention-grabbing content excites you, keep reading.

WHAT YOU'LL DO

Community Growth & Engagement

• Develop and execute standout social media strategies on Instagram, TikTok (if it returns), and Pinterest to increase brand awareness and engagement.
• Start conversations, build a loyal audience, and actively engage in comments and DMs.
• Foster relationships with influencers and key accounts by interacting with their content and encouraging engagement.
• Create content that interrupts the scroll—bold, witty, and unexpected.

Influencer & UGC Outreach

• Identify and connect with influencers and micro-creators for content collaborations.
• Curate and manage UGC that feels authentic, engaging, and not generic.

Creative Content That Stands Out

• Think beyond “pretty skincare”—we want content that’s quirky, funny, and makes people stop & engage.
• Develop humorous Reels and TikToks—whether it’s skits, playful comparisons, or unexpected takes on skincare culture.
• Remix viral trends and adapt them in a way that fits our brand identity.
• Experiment with lo-fi videos, meme formats, and unconventional photography.
• Write captions that entertain, provoke engagement, and reflect our brand’s personality.

Track, Test & Optimize

• Stay ahead of trends & algorithm shifts—if there’s a new meme format or trend, you already know about it.
• Analyze performance metrics to assess the effectiveness of social media initiatives and adjust strategies accordingly.
• Conduct SEO research to optimize content for better visibility.
• Take creative risks—if it flops, we learn. If it works, we scale.

WHO YOU ARE

• You live and breathe social media—you don’t just scroll, you analyze and create.
• You understand audiences and instinctively know how to craft content that gets people talking.
• You don’t have to be a skincare expert, but you're open to immersing yourself in the world of skincare and understanding the audience—what excites them, what they relate to, and what makes them stop scrolling.
• You have strong video editing skills (Canva, CapCut, Adobe, etc.).
• You’re creative and witty—you can turn even soap into entertainment.
• You know how to grow brand social accounts through viral content and engagement strategies.
• You have knowledge of SEO best practices to enhance online visibility.
• You have strong proofreading skills and an eye for branding & aesthetics.
• You love building relationships—engaging with content creators and influencers.
• You’re analytical—you can interpret data and make informed content decisions.
• You’d rather be bold than boring.

Bonus Points If You Have:

• Experience in public relations and media outreach.
• A track record of growing brand social accounts through organic engagement.
• Experience working independently while also collaborating with a team.

WHY YOU'LL LOVE WORKING WITH US

• Creative Freedom – Your ideas will shape our online presence.
• We Love to Experiment – We thrive on bold, unconventional content.
• Flexible & Remote – Work from anywhere, as long as you deliver results.

HOW TO APPLY

• Send examples of your social media content or links to accounts you’ve managed to joinus@madewithine.com. Show us your creativity, whether it’s a meme or a quirky post you created before, or a content idea for INÉ!