Salesforce Marketing Cloud Lead

Marketing CLoud Lead - Campaigns Engineer

Overview:

Are you ready to transform a dormant marketing platform into a dynamic engine for growth? We’re seeking a passionate, results-driven Marketing Cloud Expert to lead the revival and evolution of our Salesforce Marketing Cloud environment. This is a rare opportunity to audit, optimize, and innovate my client's marketing automation processes while working directly with both business and technical teams. If you’re a self-starter who thrives in autonomous, remote work settings and loves to strategize from a business lens, we want you on our team.

By the way - We have placed other Salesforce professionals here already and they love it. It is the #1 business of its kind in the USA. Terrific manager, too!

Key Responsibilities:

• Revitalize Marketing Cloud: Audit and diagnose our current setup, uncovering opportunities for optimization and establishing best practices from the ground up.
• Design & Execute Multi-Channel Campaigns: Build, test, and deploy email and SMS campaigns using Salesforce Marketing Cloud and Journey Builder, while integrating a new dialer system to enhance outbound communications.
• Strategic Integration & Continuous Improvement: Collaborate with IT and marketing teams to ensure seamless system integration and drive continuous improvement through rigorous testing and process refinements.
• Be the Business-Technology Bridge: Serve as the sole Marketing Coud expert interfacing directly with business stakeholders to ensure campaign strategies align with evolving business goals in a fast-paced, growing organization.
• Adapt and Innovate: Support evolving initiatives including new office expansion rollouts and potential ventures into CPQ, Field Service, and Google platform optimizations.

Requirements:

• Technical Expertise: Proven experience with Salesforce Marketing Cloud, especially Journey Builder, and proficiency in creating and managing email/SMS templates (HTML/CSS knowledge preferred).
• Analytical & Strategic: Strong skills in data analysis, A/B testing, customer segmentation, and campaign reporting to continuously refine and optimize campaign performance.
• Autonomous & Proactive: Ability to thrive as a one-person team, driving projects independently while effectively interfacing with diverse stakeholders.
• Adaptability: Comfortable working in a rapidly evolving, immature environment where processes and best practices need to be defined from scratch.
• Communication & Collaboration: Excellent interpersonal skills to liaise with both technical and marketing teams, contributing to broader business strategy discussions.

What Is On Offer:

• Flexible Remote Work: Enjoy a remote-first culture that values flexibility around time and location.
• Autonomy & Impact: Be the sole driver of our Marketing Cloud transformation with significant influence on business strategy and operations.
• Competitive Compensation: Salary range of $100K-$120K, with room for growth based on experience and impact.
• Innovative Culture: Join a forward-thinking team where your ideas are heard and implemented, helping shape our future as we open new offices and expand into new verticals.

Apply Today

If you’re excited by the challenge of transforming a dormant system into a vibrant marketing powerhouse and want to make a tangible impact on a growing organization, we’d love to hear from you. Apply today to lead our journey into a new era of marketing automation and innovation.