Posted at: 31 January
Product Marketing Consultant
Company
CompanyArc.dev
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Job Type
Job TypeContract
Allowed Applicant Locations
Allowed Applicant LocationsUnited States, Worldwide
Job Description
Product Marketing Consultant - AI Developer Tools
Position: Freelance Contract Role (Part-Time/Flexible Hours)
BABCO is seeking an exceptional Product Marketing Consultant to develop and execute the go-to-market strategy for an emerging player in the AI-powered developer tools space.
About the Role
You will be responsible for crafting a differentiated market position and compelling narrative for a innovative company building an AI coding agent. Working closely with key stakeholders, you'll shape how we communicate complex technical capabilities to senior platform developers.
Primary Responsibilities
- Develop a comprehensive strategic messaging architecture that resonates with senior developers while differentiating the product in the competitive AI tools landscape
- Lead a refresh of the marketing website, ensuring technical accuracy while maintaining compelling storytelling
- Create a content strategy that establishes thought leadership in the AI developer tools space
- Craft clear, technically-sound value propositions that speak to the needs of platform developers
- Analyze competitive positioning and market dynamics to identify opportunities for differentiation
Required Qualifications
- 5+ years of product marketing experience, with demonstrable success marketing to developer audiences
- Strong technical foundation with ability to understand and communicate complex concepts in AI/ML and software development
- Exceptional writing and storytelling abilities, particularly in technical contexts
- Track record of developing successful positioning and messaging frameworks
- Experience with developer tools, platforms, or adjacent technical products
Desired Qualifications
- Direct experience marketing AI/ML products or developer tools
- Understanding of current AI landscape and developer workflows
- Background in software development or computer science
- Experience with developer community engagement and advocacy
- Proven ability to work effectively with technical founders and engineering teams
What Sets You Apart
- You can translate complex technical capabilities into clear, compelling benefits
- You have a keen understanding of developer pain points and workflows
- You're equally comfortable discussing technical architecture and crafting marketing narratives
- You have a passion for emerging technologies and their practical applications
Work Arrangement
- Freelance position with part-time hours (10-20 hours/week)
- Flexible scheduling to accommodate your time zone and other commitments
- Fully remote work environment
- Opportunity to work with multiple clients and projects
- Freedom to manage your own workflow and schedule
Project Scope
- Initial focus on refreshing market positioning and website content
- 3-6 month engagement with potential for extension
- Opportunity for long-term relationship and additional projects
- Ability to balance this with other client work
- Competitive consulting rates based on experience
About the Company
Our client is building cutting-edge AI-powered coding tools that are reshaping how developers work. They're backed by top-tier investors and are at an exciting growth stage where your marketing expertise will have significant impact.