Product Marketing Partner

Join Us as Our B2C Product Marketing Partner!

About Recruitment Backstage

At Recruitment Backstage, we’re on a mission to demystify the job search process and empower professionals with the insider knowledge, tools, and strategies they need to land roles at top multinational companies—or successfully relocate for career opportunities.

We’re the first Job Search Academy in Europe, designed specifically for expats in business roles—sales, marketing, project management, finance, legal, HR, operations, and more. Our learners, aged 23 to 40, are building their careers in international hubs like Zurich, Dubai, Barcelona, and other cosmopolitan cities within the tech sector.

The Academy provides an all-in-one platform featuring:

✅ Educational video content

✅ Job search tools

✅ Group & individual coaching sessions

With three levels of access (Self, Group, and Individual) on a subscription basis, we aim to help 10,000+ job seekers succeed while continuously expanding our career solutions.

Founded by Yana Senina, a former recruiter at Google, Meta, and top agencies, Recruitment Backstage is built on real-world expertise. As an expat with 15+ years of experience across five countries, Yana brings a global perspective to help job seekers navigate international career moves with confidence.

About the Role: Product Marketing Partner

This is a full-time, remote role where you'll work side by side with the Founder to take Recruitment Backstage to the next level. While the Founder leads Product Delivery, you'll own Sales & Marketing, shaping and executing strategies to drive growth.

This is not a plug-and-play role. It’s a builder’s role.

No existing marketing team. No cookie-cutter strategies. Just full autonomy, flexibility, and the chance to create something impactful from scratch.

The first year? Experiment, iterate, and test - to find what works.

The second year? Scale, optimize, and expand - to amplify what works.

If you’re a marketing professional with an entrepreneurial mindset, looking to own and grow a high-potential product, this is your opportunity.

Key Responsibilities

As our Product Marketing Partner, you’ll:

✅ Develop and execute a short-, mid-, and long-term marketing strategy

✅ Define clear product positioning and brand messaging

✅ Refine target audience segmentation and engagement strategies

✅ Build and optimize sales & marketing funnels

✅ Create, analyse and refine email marketing initiatives

✅ Create a social media content plan aligned with the marketing strategy

✅ Identify and establish partnerships with affiliates and strategic partners

✅ Execute and iterate on growth initiatives to scale the business

✅ Build a community of expats in non-tech professions (sales, marketing, HR, operations, project mng, and others) within the tech industry

What’s in It for You?

💡 Performance-Based Compensation: We do not offer a fixed salary for this position. This role is revenue-share based, meaning your success directly translates into financial rewards. If you're confident in your skills and want to reap the rewards of what you build, this is for you.

🚀 Equity Potential: A stake in the company may be offered after a successful 2-year partnership—giving you a long-term upside as we scale.

📍 Location Preference: We prefer candidates based in Barcelona for occasional in-person collaboration, but we’re open to remote work for the right candidate.

🛂 Visa Sponsorship: Unfortunately, we do not provide visa sponsorship for this role.

What We’re Looking For

🔹 5+ years of experience in product/growth marketing for a B2C digital product

🔹 Background in EdTech, education, e-learning, or subscription-based products is a plus

🔹 Proven track record of successfully growing a user base

🔹 Experience launching a start-up from 0 to EU/US markets

🔹 Passion for career development and personal growth - you believe in what we do

🔹 Prior experience in developing marketing initiatives on LinkedIn is a big plus

🔹 Prior experience in developing marketing initiatives on LinkedIn and background in SMM is a big plus

Ready to Build Something Great?

If you’re looking for a role where you have full ownership, flexibility, and the chance to create something from the ground up - this is it. Let’s talk!