Field Marketing Manager

Company Description

Dropbox is a special place where we are all seeking to fulfill our mission to design a more enlightened way of working. We’re looking for innovative talent to join us on our journey. The words shared by our founders at the start of Dropbox still ring true today. Wouldn’t it be great if our working environment—and the tools we use—were designed with people’s actual needs in mind? Imagine if every minute at work were well spent—if we could focus and spend our time on the things that matter. This is possible, and Dropbox is connecting the dots. The nearly 3,000 Dropboxers around the world have helped make Dropbox a living workspace - the place where people come together and their ideas come to life. Our 700+ million global users have been some of our best salespeople, and they have helped us acquire customers with incredible efficiency. As a result, we reached a billion dollar revenue run rate faster than any software-as-a-service company in history. Dropbox is making the dream of a fulfilling and seamless work life a reality. We hope you’ll join us on the journey.

Team Description

Our Marketing team sets product positioning and strategy, manages product launches, and gathers customer insights. We’re responsible for maximizing our products' potential, in order to delight our users and help Dropbox grow. We partner with teams across the company, including Product, Sales, and Engineering.

Role Description

As the Field Marketing Manager, you’ll lead the strategy and execution of field marketing activities across North America. Reporting to the Director of Field & Customer Marketing, you’ll be responsible for creating and implementing comprehensive field marketing programs encompassing third-party events, Dropbox-driven events, and regional activities that progress pipeline deals. This role requires a strategic mindset to develop and execute programs that drive meaningful engagement with target accounts and deliver measurable business impact. This is a high-impact and visible role for a creative and data-driven marketing professional with expertise in field marketing and event management.

Responsibilities

•  Develop and execute a comprehensive field marketing strategy for North America that aligns with company objectives and supports revenue growth through various event types: third-party, Dropbox-driven, and regional events.
• Create and manage a field marketing event calendar that strategically positions Dropbox at industry events, trade shows, and customer-focused activities throughout the year.
• Build and maintain strong relationships with sales teams to ensure field marketing activities directly support pipeline generation and deal progression within target accounts.
• Design and implement pre-event and post-event engagement strategies to maximize attendance, participation, and lead conversion from field marketing activities.
• Manage vendor relationships, venue selection, contract negotiations, and budget allocation across all field marketing initiatives in North America.
• Partner with cross-functional teams including campaign strategy, sales, product marketing, and content marketing, to ensure consistent messaging and maximize the impact of field marketing programs.
• Track and analyze program performance using key metrics, providing regular reporting on ROI and making data-driven recommendations for program optimization.
• Collaborate with the content strategy team to develop compelling event materials, presentations, and promotional assets that align with Dropbox brand guidelines.

Requirements

• 4-6 years of B2B marketing experience within SaaS technology companies, with at least 2+ years focused on field marketing and event management
• Proven track record of successfully building and scaling field marketing programs that drive measurable business results.
• Strong understanding of B2B lead flow processes and experience working closely with marketing ops, sales ops, and direct sales teams.
• Demonstrated ability to manage complex, multi-stakeholder projects and events with attention to detail and consistent execution
• Experience in budget management and vendor negotiations for large-scale events and marketing programs.
• Data-driven approach with experience in analyzing program performance and providing actionable insights for optimization
• Excellent communication, presentation, and interpersonal skills with the ability to build relationships across all levels of the organization.

Preferred Qualifications

• Experience marketing SaaS productivity solutions or related categories, with understanding of both sales-assisted and product-led growth models
• Previous experience managing field marketing programs across multiple regions or territories.
• Experience with event management platforms and marketing automation tools.
• MBA or relevant advanced degree in Marketing, Business, or related field.

Compensation

Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, enABLE, TODOS (Latinx), Pridebox (LGBTQ), Vets at Dropbox, and Women at Dropbox.