Product Marketing Consultant

Product Marketing Consultant - AI Developer Tools

Position: Freelance Contract Role (Part-Time/Flexible Hours)

BABCO is seeking an exceptional Product Marketing Consultant to develop and execute the go-to-market strategy for an emerging player in the AI-powered developer tools space.

About the Role

You will be responsible for crafting a differentiated market position and compelling narrative for a innovative company building an AI coding agent. Working closely with key stakeholders, you'll shape how we communicate complex technical capabilities to senior platform developers.

Primary Responsibilities

- Develop a comprehensive strategic messaging architecture that resonates with senior developers while differentiating the product in the competitive AI tools landscape

- Lead a refresh of the marketing website, ensuring technical accuracy while maintaining compelling storytelling

- Create a content strategy that establishes thought leadership in the AI developer tools space

- Craft clear, technically-sound value propositions that speak to the needs of platform developers

- Analyze competitive positioning and market dynamics to identify opportunities for differentiation

Required Qualifications

- 5+ years of product marketing experience, with demonstrable success marketing to developer audiences

- Strong technical foundation with ability to understand and communicate complex concepts in AI/ML and software development

- Exceptional writing and storytelling abilities, particularly in technical contexts

- Track record of developing successful positioning and messaging frameworks

- Experience with developer tools, platforms, or adjacent technical products

Desired Qualifications

- Direct experience marketing AI/ML products or developer tools

- Understanding of current AI landscape and developer workflows

- Background in software development or computer science

- Experience with developer community engagement and advocacy

- Proven ability to work effectively with technical founders and engineering teams

What Sets You Apart

- You can translate complex technical capabilities into clear, compelling benefits

- You have a keen understanding of developer pain points and workflows

- You're equally comfortable discussing technical architecture and crafting marketing narratives

- You have a passion for emerging technologies and their practical applications

Work Arrangement

- Freelance position with part-time hours (10-20 hours/week)

- Fully remote work environment

- Opportunity to work with multiple clients and projects

- Freedom to manage your own workflow and schedule

Project Scope

- Initial focus on refreshing market positioning and website content

- 3-6 month engagement with potential for extension

- Opportunity for long-term relationship and additional projects

- Ability to balance this with other client work

- Competitive consulting rates based on experience

About the Company

Our client is building cutting-edge AI-powered coding tools that are reshaping how developers work. They're backed by top-tier investors and are at an exciting growth stage where your marketing expertise will have significant impact.