Category Marketing Manager

🚀 Whatnot

Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. We’re building the future of ecommerce, bringing together community, shopping and entertainment. We are committed to our values , and as a remote co-located team, we operate out of hubs within the US, UK, Ireland, Poland, and Germany today.

We’re innovating in the fast-paced world of live auctions from fashion, beauty, electronics to collectibles like trading cards, comic books, and even live plants. Whatnot has something for everyone.

And, we’re growing. Whatnot has been one of the fastest growing marketplaces and we’re hiring forward-thinking problem solvers across all functional areas.

💻 Role

As a Category Marketing Manager at Whatnot, you live and breathe your category. You understand the customer profiles better than anyone else. You are an expert in what drives customer acquisition and retention with enthusiasts in your category. This role is responsible for growing category demand by devising campaigns that generate buzz and drive conversion. These campaigns include digital events on the Whatnot platform, one-off activations and integrations with influencers, and partnering with Whatnot sellers on exciting and engaging content.  

• Own buyer acquisition across the priority categories in the local market, devising campaigns and events that generate buzz and grow those categories demand

• Develop and execute on the social media strategy for your market's categories across multiple channels and platforms

• Identify and pursue PR and influencer opportunities in the local market across categories

• Build scalable resources and toolkits to help sellers better market their channels and grow their audiences on the platform

• Measure and iterate on the effectiveness of category marketing initiatives

Team members in this role are required to be within commuting distance of our Berlin, Germany hub.

👋 You

Curious about who thrives at Whatnot? We’ve found that low ego, a growth mindset, and leaning into action and high impact goes a long way here.

• You have 6+ years of marketing experience in a fast paced environment. Experience at a high-growth startup, marketplace or creator-focused platform is a plus 

• You are fluent in both English and German, with a deep understanding of the DACH market

• You are a problem solver with strong project management skills and the ability to fully own strategy and content across multiple marketing channels

• You're a creative thinker with an aptitude for content creation and copywriting

• You have experience tracking KPIs and monitoring success for marketing programs

• You are scrappy and flexible enough to work in a fast-paced startup environment with limited guidance, and are comfortable pivoting quickly as needed

🙏  Nice to Have

• Experience with graphic design and video editing tools (e.g. Creative Suite, Figma)

• Passion for creator communities and/or existing Whatnot product categories (e.g. vintage clothing, collectibles)

• Experience buying and selling in online marketplaces

💰Compensation

€95,000/year - €115,000/year + benefits + equity. 

The salary range may be inclusive of several levels that would be applicable to the position. Final salary will be based on a number of factors including, level, relevant prior experience, skills and expertise. This range is only inclusive of base salary, not benefits (more details below) or equity.

🎁 Benefits

• Flexible Time off Policy and Company-wide Holidays (including a spring and winter break)

• Health Insurance options including Medical, Dental, Vision

• Work From Home Support

  • $1,000 home office setup allowance

  • $150 monthly allowance for cell phone and internet

• Care benefits

  • $450 monthly allowance on food

  • $500 monthly allowance for wellness

  • $5,000 annual allowance towards Childcare

  • $20,000 lifetime benefit for family planning, such as adoption or fertility expenses

• Retirement; Pension plan

• Parental Leave

  • 16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.

💛 EOE

Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.