Sr. Product Marketing Manager

About Our Client

A dynamic opportunity has emerged for a Senior Product Marketing Manager to lead the product marketing strategy and cross-product projects within the Messaging portfolio.

About The Role

If you are seeking a role that thrives on innovation, collaboration, and a supportive environment, this position may be ideal for you! The hiring company is on the lookout for a passionate and experienced Senior Product Marketing Manager to join a global product marketing team. Reporting to the Product Marketing Director of Messaging, the individual will be responsible for owning the product marketing strategy and positioning, and will play a crucial role in driving the go-to-market (GTM) strategy for key audiences.

Responsibilities

Market Analysis & Strategy

- Conduct market research to identify trends, customer needs, and the competitive landscape within the business messaging market.

- Define target audience segments and tailor strategies to address their specific pain points and goals.

- Drive initiatives and manage cross-functional projects to implement strategies.

- Engage with industry analysts for market research and positioning.

Go-to-Market Planning and Execution

- Develop and execute go-to-market strategies for Messaging products, ensuring timely and successful launches.

- Connect roadmaps across the Messaging product line to create compelling value propositions that support cross-sell and upsell.

- Collaborate with product managers and product design (UX) to create a seamless user experience across Messaging products.

- Work alongside product management, sales, and marketing teams to align strategies and prioritize initiatives.

- Empower the sales team to communicate value propositions and develop sales tools to support the selling of enterprise Messaging products.

Messaging & Positioning

- Create clear, compelling value propositions and messaging for the Messaging product line that resonate with key customer segments, industry analysts, and media.

- Identify market trends and define communication themes to position the company as a leading solution provider in the identified segment.

- Support field marketing, brand marketing, and PR teams to deliver tailored campaigns for successful leadership positioning within identified market trends and customer pain points, as well as cross-sell and upsell.

- Develop presentations and create enablement materials including product one-pagers, presentations, case studies, and FAQs.

- Serve as the spokesperson for customer experience and messaging by delivering presentations in webinars, events, and educational sessions with internal and external audiences.

Content Development

- Produce high-quality content such as blogs, webinars, white-papers, and videos to promote Messaging solutions and position the company as a leader in addressing key challenges in business Messaging communications.

- Partner with content and SEO experts to design content strategies that enhance the company's visibility in search engine results for key industry topics.

Customer Advocacy

- Collaborate with account teams to identify and showcase customer success stories.

- Use customer insights to refine messaging and identify industry trends.

- Implement a campaign solution and customer-centric approach in sales and marketing to grow customer satisfaction, increase deal value, and support cross-sell and upsell.

Performance Measurement

- Track and report on the performance of marketing initiatives, using data to inform future strategies.

- Monitor and analyze product adoption metrics and customer feedback to drive continuous improvement.

Requirements

- 7+ years in product marketing within technology companies (candidates who believe they are a strong fit for this role but do not meet this criterion are encouraged to apply).

- Experience in the CPaaS, telecommunications industry, or with customer communication tools.

- Proven ability to take initiative, work independently, and drive projects forward with minimal supervision.

- Skill in identifying opportunities, overcoming challenges, and delivering results in dynamic and fast-paced environments.

- A demonstrated track record of quickly adapting to new roles, processes, and tools, contributing effectively from day one.

- Excellent written and verbal communication skills with the ability to simplify technical concepts.

- Proven capability to manage multiple projects and prioritize effectively in a fast-paced environment.

- Willingness to travel if necessary.

- Must be located in Eastern Standard Time.

Benefits

- Health: Comprehensive medical, dental, and vision plans are offered, with various supplemental plans to meet individual needs, including telehealth access for all participants.

- Self-Care: Free virtual counseling resources are available through the global Employee Assistance Program, recognizing that mental health is as important as physical health.

- Future Security: Roth and pre-tax 401(k) options inclusive of employer matching are available to plan for the future.

- Paid Time Off: A generous paid time off program is provided to promote work-life balance.

- Family Support: Paid parental leave and family planning support are offered to accommodate different family structures.

- Flexibility: Remote work options are available to ensure productivity and success in a comfortable setting.

- Community Impact: Paid time off is granted for participation in volunteer programs of choice, allowing employees to contribute positively to their communities.

Salary Range

The annual starting salary for this position ranges from $132,385.00 to $165,481.00, based on factors such as geography/market, skills, education, experience, and other qualifications.