Growth Marketing Manager

About The Marketing Team

The ORCA POD is a collective of thinkers and doers - we identify and attack opportunities together, leveraging our expertise and team power to drive outcomes at greater scale than our individual capacity. We’re a small but mighty team that has high expectations of ourselves - and each other. Filled with A players, this is a growing team that supports, learns, and delivers - we do that by knowing and caring about each other. We make a point to deliver not only the work in front of us, but we’re always thinking of ways we can support other teams with our expertise; we pride ourselves in having impact across the org. If you want to take ownership of your area of expertise - and have the opportunity to expand your skillset to advance your career - this is the team for you.

Growth Marketing Manager

Reporting to the Senior Director, Marketing, the Growth Marketing Manager is responsible for inbound lead generation, demand generation, and brand awareness - but is ultimately responsible for driving Inbound pipeline and revenue from net new business. The GMM will own paid media channel management, marketing nurture and funnel optimization, and email marketing - partnering with agencies and executing individually. The GMM will collaborate effectively with key marketing stakeholders, the Sales org, and CX to exceed pipeline and revenue generation targets.

Aura

• Desire to be an early adopter of new marketing playbooks. B2B playbooks from 5 years ago don’t work - the ideal candidate has experience or familiarity with leveraging AI and automated systems to drive revenue at scale
• Collaborative mindset. Everyone says they have this - they need to live this. Marketing and Sales are one team - we need someone who is going to integrate with outbound sales and inbound AEs to drive coordinated campaigns at scale.

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In this role, you will

Own

• Performance marketing
• Lead nurture & marketing funnel optimization
• Email marketing

Contribute / Influence

• CRO
• Content Planning
• Social Media
• SEO

Performance Marketing (50%)

• Develop and implement strategies to support upcoming marketing campaigns and initiatives that generate leads, demos, and revenue for the company
• Utilize data and analytics to measure the effectiveness of demand generation initiatives and identify areas for improvement
• Manage and optimize campaigns across Google Ads, LinkedIn, Capterra, Newsletters and Publishers, and other channels to maximize ROI, enhance brand visibility, and drive lead acquisition and revenue
• Data-Driven Decision Making: Use Salesforce, Google Analytics, Convert, Crazy Egg, Active Campaign and other tools (including AI) to monitor website and landing page activity, email marketing, campaign performance, extract actionable insights, and refine marketing strategies and tactics for continuous growth
• Growth Experimentation: Collaborate with external agency partners and developers to design and run A/B tests and growth experiments to uncover new marketing opportunities and channels, optimize conversion rates, and drive continuous learning and improvement. Use of tools like Convert preferred
• Collaborate with outbound sales to execute “Allbound” campaigns at scale to drive pipeline creation cross-functionally
• Budget Management: Assist with growth marketing budgets, optimizing resource allocation to achieve maximum impact

Lead Nurture & Funnel Optimization (40%)

• Build and Manage email marketing campaigns in Active Campaign to effectively nurture leads and convert to demos, optimizing for engagement, building credibility and authority with our target audience
• Collaborate with content marketing to define content requirements for to facilitate nurture optimizations and convert more leads to demos
• Sales Funnel Optimization: continuously improve sales funnel conversion rates through data analysis and collaboration with other key marketing stakeholders, outbound, and inbound sales

Marketing Projects (10%)

• Own and execute ancillary marketing projects that contribute to department and company objectives that are outside of the core scope

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Our tech stack

• Ad Platforms: Google Ads / LinkedIn Ads / Gartner PPC / Bing Ads / Publisher & Newsletter Portals
• Marketing Automation: Active Campaign
• Sales Cycle Automation: Apollo
• CRM: Salesforce
• Other Tools: G-Suite / SEM Rush

Metrics that matter

• Leads, Demos, and Cost pers
• Opportunity Conversion %
• CPO & CAC
• ROAS

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If you’re right for this role, you

• Have expertise managing paid search / paid social and or media buying (this role will own our agency management relationship but needs to have direct experience managing accounts).
• Have analytics and reporting ability - the goal here is not to simply create reports that others use, but have the ability to take unstructured data and format it to uncover insights that drive action (optimizations / projects / strategies)
• Deeply understand the sales funnel and tactics to optimize the sales funnel. This role isn’t just about generating leads, or hitting vanity metrics. It is about driving revenue - the ideal candidate understands the bowtie sales funnel from first touch awareness to close to expansion and how to drive meaningful improvement in conversion rate between steps.
• Understand marketing nurture & email marketing. It is hard to find a candidate that is great at performance marketing, sales funnel optimization, and email marketing. They don’t have to have experience “pressing” the buttons in email marketing campaigns, but they do need to understand the post-lead gen funnel and how to optimize marketing nurtures to drive bottom funnel actions.
• Desire personal and career development. Our ambition goes beyond the work in front of us and extends to who we are as people. A desire for growth means a desire to do better and understand what actions set us up for what's next, and we're here to support you in that.
• Have 4+ years of relevant B2B SMB/mid-market SaaS performance marketing experience, bonus points if it's in real estate or investment industries. With a small, highly specialized team, you need a solid track record to hit the ground running here

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Compensation

We’re committed to paying fairly and competitively, and utilize market data as a starting point when developing total compensation for all roles. We consider skill requirements, role responsibilities, pay equity, and our company’s sustainability to develop our standardized salary bands across the company.

Benefits

• Fully remote work, within the US and Canada
• Robust 99% employer-paid medical, dental, and vision insurance
• 401k with 100% employer match, up to 4% of your annual salary
• Generous monthly allowance to support your wellness and remote work
• Uncapped paid time off, with a required minimum to support our team’s work-life balance and help avoid burnout
• 11 company-wide holidays per year
• 16 weeks of paid parental leave
• Travel to spend time with the team, including company-wide offsites
• Laptop of choice

Salary

In addition to our robust benefits, the salary for this role is determined with the consideration of experience and role expectations, in alignment with our salary bands. The salary for a Growth Marketing Manager ranges from $80k-$120k per year for this mid-level role.

Equity Grant

As a reflection of our core principle See it, Own it, we believe ownership empowers folks to do their best work and be fulfilled with real outcomes. All employees receive an equity grant in alignment with standardized allocations to remove bias in our grant process.

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