Director of Product Marketing

Director of Product Marketing

Marketing/Communications

Remote, United States

Position at Imagine Learning

Great Purpose. Great People. Great Opportunities.

At Imagine Learning we empower potential by creating educational solutions that inspire boundless possibilities for every student, every day. We are passionate about innovating together to support educators in creating those special moments when students experience the joy of learning at its best.

We empower our team through a strong culture focused on career growth and development, flexible work arrangements, interesting and meaningful work, and supportive and connected colleagues. The majority of our employees enjoy the opportunity to work remotely from home within the US, or in a hybrid capacity in our offices in Tempe, AZ (headquarters), Austin, TX, Petaluma, CA, Rock Rapids, IA, Grand Rapids, MI, or Bloomington, MN.

Imagine Your Impact.

The Director of Product Marketing will drive in-market success for the company’s Humanities Core and supplemental Portfolio. This combined portfolio is the primary driver for financial performance, and the Director of Product Marketing leads the product marketing team that designs and executes strategies to grow market share, protect the installed base, drive customer advocacy, and enable the sales team.

Position Type: This is a regular, full-time position.

Compensation: Base pay is anticipated to be between $147,457.00 and $180,000.00 per year. Eligible employees may also receive incentive/commission/annual bonus pay based on individual and/or company performance. Compensation may vary based on factors such as, but not limited to, individual skills, experience, training, education/certifications, geographic location, internal equity, and local market conditions.

Location: In this US-based position your location will be remote from your home office.

Travel: You can also expect up to approximately 40-50% travel, so be sure you have a valid driver’s license and automobile insurance and a clean driving record for at least the preceding 39 months.

Benefits: Eligible employees may receive the following benefits-

• 401k plan with a company match
• Flexible work schedules and work from home opportunities that foster work/life balance
• Employee referral bonuses

Additional benefits available to eligible full-time and partial full-time employees (partial full-time employees receive prorated benefits), include:

• Multiple health, dental, and vision plans, including medical plans with zero employee premiums
• 16 paid holidays, which include 2 floating holidays and a winter shutdown from Christmas Eve through New Year’s Day
• Paid Time Off
• Maternity and Fertility benefits
• Paid bonding leave when a new child joins your family
• Life and short and long-term disability insurance
• Pre-tax savings plans
• Paid volunteer hours and annual giving events
• A wide variety of professional development programs, including tuition reimbursement

Envision Your Experience.

In this role you’ll have the opportunity to:

• Collaborate closely with Senior Leadership to create Strategic Portfolio market plans for Humanities product verticals, including strategies for go-to-market marketing campaigns, new product launches and bundling and cross-promotion within verticals.
• Lead a Team of Product Marketers to craft and execute comprehensive go-to-market and marketing plans.
• Build a consistent strategy for product launches, including prework, market launch and campaign strategy.
• Collect and manage data to help drive market decisions about competition, pricing, market share.
• Develop and execute Go-To-Market plans in Adoption States and Open Territory.
• Lead concept and creative development of campaign materials focused on educating target audiences on differentiated value propositions of IL Products while maintaining the company’s brand and voice.
• Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information, commentary and recommending options and courses of action; implementing directives.
• Work closely with Product Management to define market requirements for new product development, conducting market and customer research to gather data and insights about market opportunity, buyer and user personas, buyer needs, competitive positioning and key messages.
• Partner with Strategic Marketing Director to design and plan campaigns designed to create measurable pipeline impact and support the execution of effective lead generation programs through new business and customer-focused field-marketing events, trade shows, PR, webcasts, and online advertising.
• Partner with Sales leadership to coordinate activities between teams including messaging, communication, training, and competitive intelligence.
• Serve as the Senior Product Marketing leader to all key constituents, especially Sales, Corporate Marketing and Product Management.
• Help manage products through their full life cycle, working closely with an extended team of results-oriented product managers, curriculum experts, designers, project managers, engineers, professional development experts, customer success experts, marketing, and sales experts.
• Maintain research database by identifying and assembling marketing information.
• Lead and develop marketing staff by providing information, educational opportunities, and experiential growth opportunities.
• Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
• Collaborate closely with internal curriculum experts to ensure that products are instructionally rigorous and honed to the classroom.
• Other duties as required.

Share Your Expertise.

Experience, education, and qualifications essential for success in this role, include:

• Bachelor’s degree in Marketing and at least 8 years of Product Marketing experience in EdTech; or an acceptable combination of education and experience.
• Master’s degree in Marketing or related field preferred.
• A deep understanding of the K-12 marketplace; Humanities and adoption experience highly desirable.
• Successful experience managing a team and demonstrated success working with Sales Leadership teams.
• Strategic marketer with a passion for the customer and an analytical mindset.
• Outstanding writing and presentation skills, including ability to distill complex issues quickly and summarize key points and implications.
• Excellent problem-solving and data analysis skills and demonstrated success managing projects of varying size, complexity, and length in a fast-paced environment.
• Strong collaboration skills with an outstanding track record in facilitating alignment across stakeholders and teams.
• Experience with, and desire to work in a fast-moving environment.
• Strong skills in Google and Microsoft Suites, Zoom, Salesforce or other integrated Customer Relationship Management (CRM) platform, Monday.com and SmartSheet experience helpful.
• Willing to travel nationally 40-50%. Located near a major airport.

Our Commitment to Diversity, Equity, Inclusion, and Belonging (DEIB+).

Diversity and inclusivity strengthen our Imagine Learning team, enrich our lives, and help us design equitable educational experiences where learners see themselves and can also learn about people, cultures, experiences, and perspectives different from their own. We strive to hire, develop, and retain talented people who represent the diversity of the districts we serve. By developing initiatives that focus on the needs, expectations, and lives of our people, we’ve created an inclusive environment where all employees can contribute to their fullest potential.

Imagine Learning is an Equal Opportunity Employer committed to a diverse workforce, providing equal employment and advancement opportunities to qualified individuals. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, sex (including pregnancy, childbirth, lactation, or related medical conditions), gender identity or expression, transgender status (including whether or not you are transitioning or have transitioned), sexual orientation, marital status, religion (including religion dress and grooming practices), age 40 and over, physical or mental disability, medical condition, genetic information (including results of genetic testing and characteristics), veteran and/or military status, or service in the military, and any other basis or status protected under applicable federal, state, or local laws.