Posted at: 23 April

WEU Media Effectiveness (MMM) Development Lead

Company

Pilot Company

Pilot Company is a Knoxville-based petroleum corporation operating a network of over 750 travel centers and convenience stores across the US, serving both B2B and B2C markets in the travel and transportation industry.

Remote Hiring Policy:

Pilot Company primarily hires from various regions within the United States, particularly in the South, with some roles offering flexibility for remote work tasks. Specific job postings may have different requirements, so candidates are encouraged to review individual listings for details.

Job Type

Full-time

Allowed Applicant Locations

United Kingdom, France

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Job Description

Job Description

WEU MEDIA EFFECTIVENESS (MMM) DEVELOPMENT LEAD

London or Paris offices - remote

About this job:

As a Brand & Media Practice Area Team Member, you will be a key contributor to the development and expansion of NielsenIQ's Media Effectiveness (MMM) business.

Reporting to the Practice Area Leader, you will contribute to delivering exceptional client outcomes, achieving short and long-term revenue goals and building awareness of our solutions in the market. You will act as a subject matter expert within our Media Effectiveness business, collaborating with various stakeholders across the organization.

Your role is central to ensuring the Brand and Media practice area achieves its revenue and operational goals. You will work closely with the regional leader and cross-functional teams.

Responsibilities:

  • Supporting Revenue Growth
  • Enhancing Client Engagement
  • Supporting Product Positioning
  • Building Internal Collaboration and Knowledge Sharing

To measure success in this role, you will be evaluated on the following metrics:

  • Revenue Achievement
  • Client Engagement
  • Efficiency
  • Knowledge Sharing
  • Awareness Building

About You:

The ideal Practice Area Expert thrives in a dynamic commercial environment and has a proven ability to build meaningful client relationships. They possess a strategic mindset, operational rigor, and the ability to balance short-term goals with long-term growth strategies.

Requirements:

  • Previous experience in consulting, analytics, or consumer research roles in Media Effectiveness (MMM) programs is a must (5 - 7 years of experience)
  • Strong knowledge of brand and media evaluation and effectiveness, with expertise in applying solutions to real-world challenges.  In-depth experience leading large scale MMM studies with a clear understanding and point of view of how brands grow is critical in order to support & drive new business
  • Business development skills, including understanding/translating client needs.
  • Thought leadership – evidence of clear media landscape experience and a POV to support/generate thought leadership and content creation.  Experience presenting at events or via webinars is preferred but not mandatory.
  • Familiarity with sales processes and tools; experience in proposal development is a critical.
  • Bachelor’s degree required; a Masters degree is preferred but not mandatory.
  • Fluent French speaker is an advantage
  • Excellent communication and presentation skills.

What we can offer:

Besides an attractive salary & compensation package, NIQ offers flexible working hours and working from home, helping you to create a work/life balance that fits the best for your personal situation. Moreover, you will experience a dynamic, open, international and solution-oriented environment. You will be trained on-the-job to develop your skills and experience.  

With the launch of Strategic Analytics & Insights, NIQ strengthens its role as a key business partner, helping organizations make data-driven decisions, enhance operational efficiency, and build stronger market connections. This move signifies a major step toward shaping the future of analytics and consumer intelligence.

#LI-FC #LI-Hybrid

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