Senior SEO Specialist

We are UBRIK, UAE’s go-to Education marketing agency. a people-first digital marketing agency based in Dubai driven by purpose and impact. Our values are at the core of everything we do, from how we treat our clients to how we build and support our internal teams. We’re looking for a driven Senior SEO Specialist to join our dynamic team.

This role is best suited for someone with at least 3 years of experience implementing SEO strategies & tactics. They should have experience working in an agency environment and must have managed people or a team, B2B or Education industry exposure is strongly preferred.

If you are a junior or don't fit any of the above criteria this role is not for you.

Responsibilities

As a Senior SEO specialist, you'll work with internal stakeholders or external clients, and your responsibilities will be :

• Conduct keyword research to align with client business objectives, optimizing existing content and identifying new opportunities.
• Research and identify trending topics across various industries to enhance content strategies.
• Plan, implement, and oversee On-Page, Off-Page, and Technical SEO strategies to deliver measurable results.
• Provide detailed SEO analysis and recommendations for optimizing websites and web pages.
• Develop and execute content strategies aligned with general SEO goals and specific keywords.
• Manage search engine tools and programs (e.g., XML sitemaps, webmaster tools) for reporting and diagnostics.
• Lead and execute link-building campaigns to meet client objectives.
• Stay updated on the latest trends and advancements in SEO, search engines, and digital marketing.
• Communicate with clients regularly, providing updates, discussing strategies, and addressing concerns to ensure alignment with their goals.
• Collaborate with clients and internal teams on strategic planning, including creating and presenting monthly SEO plans tailored to business needs.
• Prepare and deliver detailed monthly reports on campaign performance, key metrics, and recommendations for improvement.
• Manage and administer content within CMS environments to ensure effective implementation and optimization.
• Oversee and manage a team of SEO professionals, providing guidance, support, and performance feedback to achieve team goals.
• Monitor and evaluate web analytics dashboards and reporting tools, identifying areas for improvement and aligning them with client objectives.
• Optimize internal search results and address issues like failed search terms.
• Ensure timely and transparent communication on project timelines, progress, and results to both the team and management.

Skills

You'll need to have:

• Proven expertise in optimizing websites, mobile platforms, video, and social media for competitive head and long-tail keyword rankings.
• Strong understanding of both editorial and technical SEO practices.
• Prior experience in the Education sector or B2B agency environment.
• Comprehensive knowledge of web analytics, SEO technical architecture, and link-building strategies.
• Proficiency in SEO tools like SEMRush, Screaming Frog, MOZ, and web analytics platforms such as Google Analytics.
• Exceptional written and verbal communication skills for effective collaboration and client interaction.
• Strong multitasking skills with the ability to manage multiple projects and tight deadlines.
• Working knowledge of HTML and JavaScript, ensuring effective SEO implementation.
• Experience with international SEO, mobile SEO, and structured data (preferred).
• Familiarity with conversion rate optimization, online user behavior analysis, and A/B or multivariate testing.
• Knowledge of Digital PR and inbound link strategies to enhance link-building efforts.
• Proven experience in strategic planning and creating monthly SEO plans.
• Ability to prepare and present detailed performance reports and actionable insights to clients.
• Prior experience managing and mentoring a team, fostering growth, and driving results through collaboration.

This role combines technical expertise, strategic thinking, and people management skills to drive impactful SEO campaigns and maintain excellent client relationships.

Why Work With Us?

Here’s why you’ll love being part of the UBRIK team:

• Remote Work: Work from anywhere with flexible hours.
• Supportive Environment: Be part of a creative and collaborative team.
• Career Growth: Learn and grow in a fast-paced agency that values your potential.
• Meaningful Impact: Help brands connect with their ideal customers.
• Team Culture: Weekly fun activities and annual meetups at our Dubai HQ.
• People-Centric: We prioritize work-life balance and genuinely value you as a person.

Salary and Benefits

Starting Salary: ₹90,000 INR

Performance-Based Increments:

A 10% salary increase after the achievement of all performance goals within the first 6 months.

Annual Increments:

Annual salary increments of 5% can be expected based on performance.