Remote Sr Marketing Analytics Manager | WFH

Senior Marketing Analytics Manager (Remote)

Position Overview

We are seeking a highly skilled Senior Marketing Analytics Manager to join our dynamic Go-To-Market Operations team. This remote role is perfect for individuals who are passionate about transforming marketing data into meaningful insights that drive business success. You will have a unique opportunity to lead initiatives that optimize marketing performance across various channels, contributing significantly to our growth trajectory.

Key Responsibilities

• Take ownership of the marketing technology stack and manage system integrations to assess the effectiveness of marketing initiatives.
• Construct and present comprehensive analytics reports using advanced tools such as Sigma and Salesforce (SFDC) to measure marketing impact.
• Develop and maintain performance dashboards to monitor activities across marketing, sales, and partner channels.
• Create customized reports that provide insights into lead generation, conversion rates, and overall marketing return on investment (ROI).
• Ensure data accuracy and consistency in all marketing performance reporting.
• Oversee multi-touch attribution processes, collaborating with Sales, Marketing, Partner, and Finance teams to enhance insights into the customer journey.
• Prepare and deliver impactful presentations on marketing performance and key performance indicators (KPIs) to various internal stakeholders, including executives.
• Support the tracking and reporting of Objectives and Key Results (OKRs) to ensure alignment with the overall Go-To-Market strategy.
• Work closely with IT, Revenue Operations, and Engineering teams to ensure seamless system integrations and data flow.

Required Skills

• Over 8 years of experience in marketing analytics or data analytics, with a strong emphasis on marketing performance.
• Proficiency in Salesforce (SFDC), Sigma, Google Analytics, Marketo, and Excel; familiarity with Snowflake, Tableau, or Domo is advantageous.
• Demonstrated experience with multi-touch attribution models and analyzing the effectiveness of cross-channel marketing efforts.
• Strong grasp of marketing technology ecosystems and reporting tools.
• Exceptional communication and presentation skills, with the ability to convey complex data into actionable strategies.
• Proven capability to handle multiple projects in a fast-paced environment with high accuracy.

Qualifications

• A Bachelor’s degree in Business Administration, Marketing, Data Analytics, or a related field.
• A solid background in Business Operations, SaaS, or Management Consulting is preferable.
• Advanced spreadsheet modeling skills and a strong analytical mindset are required.

Career Growth Opportunities

Joining our team provides exceptional opportunities for professional development and career advancement. You will influence critical marketing strategies and work collaboratively with departmental leadership, enhancing your skills in a supportive environment.

Company Culture And Values

We pride ourselves on fostering a collaborative and innovative workplace where analytical skills are highly valued. Our culture encourages continuous learning and supports diversity, making it an ideal environment for driven professionals.

Compensation And Benefits

This position offers a competitive salary ranging from \(131,000 to \)155,000 USD, along with eligibility for bonuses and restricted stock units (RSUs). A comprehensive benefits package will also be provided, ensuring your and your family’s well-being as part of our organization.

Employment Type: Full-Time