Product Marketing Manager

Uniqode is on a mission to connect the physical and digital worlds seamlessly through technology.

Over the years, we’ve become the trusted platform for over 50,000 businesses worldwide, enabling proximity marketing and driving digital engagement at scale. With 200+ million QR Code scans globally and a steep growth rate, Uniqode is at the forefront of innovation in how businesses and consumers interact.

As pioneers in digital business cards, we’re redefining how professionals and companies share contact details—offering modern, paperless solutions that are efficient and environmentally friendly.

Backed by leading investors like Accel and Telescope, we’re building not just a product but a global ecosystem. With offices in New York and Bangalore and a team spread across India and the USA, Uniqode combines the best of creativity, collaboration, and cutting-edge technology to deliver exceptional results.

About the Role:

We’re seeking a dynamic and driven Performance Marketing Manager to join our fast-growing team. In this role, you will have the opportunity to make a tangible impact by creating and executing data-driven campaigns that drive qualified traffic, generate qualified leads, and contribute to our overall revenue growth. The ideal candidate will have a strong background in digital marketing, lead generation strategies, and working with cross-functional teams to align marketing and sales efforts.

You’ll work alongside some of the brightest minds in the industry, tackling challenging projects and contributing to a product that is rapidly transforming the way businesses operate globally.

Key Focus Areas:

Digital Acquisition Strategy:

• Develop and execute comprehensive digital acquisition strategies to generate high-quality leads and drive customer acquisition at scale.
• Identify and optimize the most effective channels for customer acquisition, including paid search, paid social, display ads, retargeting, events, webinars, etc.
• Create multi-channel campaigns that align with company growth goals and attract potential customers through compelling messaging and offers.

Paid Media Campaign Management:

• Manage and optimize paid media campaigns (and agencies) across digital channels (Google Ads, Facebook Ads, LinkedIn Ads, Twitter, etc.) to drive qualified traffic and acquire customers at scale.
• Optimize ad budgets, targeting, and creative to ensure maximum ROI and lead generation effectiveness.
• Continuously monitor and adjust paid media strategies to meet campaign goals and KPIs.

Data & Analytics:

• Analyze and report on the performance of demand generation campaigns, using KPIs such as traffic growth, conversion rates, lead quality, cost per lead (CPL), pipeline growth, and ROI.
• Provide regular performance reports and insights to leadership, with recommendations for continuous campaign optimization.
• Use data to refine targeting, messaging, and campaign tactics for improved results.

Collaboration with Sales and Product Teams:

• Work closely with the sales team to understand lead quality, refine lead qualification criteria, and optimize the handoff process between marketing and sales.
• Align demand generation efforts with product launches, feature releases, and sales initiatives to ensure maximum impact.
• Support sales by providing them with the right content and insights to convert leads into customers.

Market Research & Industry Trends:

• Stay informed of industry trends, emerging technologies, and best practices in demand generation marketing.
• Conduct competitive analysis to identify opportunities for differentiation and innovation in demand generations efforts.

About You:

We’re looking for someone who:

• Has 5+ years of experience in demand generation, digital marketing, or growth marketing, ideally within a B2B SaaS or technology-driven company.
• Is skilled in generating qualified leads and driving pipeline growth through multi-channel marketing campaigns, managing paid media campaigns (Google Ads, LinkedIn, Facebook, etc.), managing budgets, optimizing spend, and delivering results against KPIs
• Thrives in fast-paced, high-growth environments.
• Is curious, resourceful, and a team player with a passion for solving real-world problems.

Bonus Skills (Nice-to-Have):

• Experience with CRM (Salesforce, HubSpot CRM, etc.), familiarity with SEO and content marketing
• Background in content marketing, customer marketing, lifecycle marketing, product marketing.

What’s in it for You?

• A well-deserved compensation package that recognizes your skills and contributions to our team.
• Join our journey with an opportunity to share in the company's success through equity ownership.
• Get the opportunity to work with hand-picked individuals who are experts in their domain and passionate about the product.
• Contribute to a product that is rapidly growing and is the chosen platform of thousands of businesses across the globe.
• Experience the flexibility of working both in-office and remotely, optimizing your work-life balance.
• Secure your well-being with comprehensive health insurance coverage, ensuring you and your family peace of mind.
• Receive dedicated mental health support, fostering a nurturing workplace environment that values your emotional well-being About our culture Imagine being part of a workplace where every detail is significant—especially you. At Uniqode, our values are not just words but a way of life. We strive to create an environment where: Empowerment, support, and inclusion are paramount Trust and transparency are integral to our operations Creativity, curiosity, and continuous improvement are fostered daily.

About Our Culture:

At Uniqode, we’re shaping a workplace where bold ideas, deep ownership, and relentless curiosity thrive. We move fast, aim high, and obsess over delivering real value to our customers.

Transparency and collaboration define how we work, while continuous learning and adaptability fuel our growth.

If you’re ready to make an impact and grow alongside a passionate, driven team, Uniqode is the place for you.