Personal Branding & Social Media Manager

📍 Location: Remote

⏳ Type: Full-Time

💼 Industry: SaaS / B2B / Tech

About Us

We are a fast-growing SaaS company seeking a full-time Personal Branding & Social Media Manager to strategically build, promote, and grow the personal brand of our leadership team across LinkedIn, Facebook, X (Twitter), and Instagram.

This role is perfect for someone who understands branding, social media, content creation, storytelling, and design—and who can turn executives into industry thought leaders through engaging, high-impact content.

Your Mission:

🚀 Establish and grow the personal brand of our leadership team, positioning them as key thought leaders in the industry, increasing their visibility, and driving meaningful engagement.

What You’ll Do:
🔹 Brand Strategy & Positioning

• Develop and execute a comprehensive personal branding strategy for company executives.
• Ensure a consistent, authentic, and compelling brand identity across all social media platforms.
• Craft a powerful messaging framework that highlights leadership expertise and industry insights.

✍️ Content Creation, Design & Editing

• Write and publish thought leadership content, including LinkedIn posts, Twitter threads, and Instagram/Facebook captions.
• Design high-quality visuals using Canva, Figma, or Adobe Suite to maintain a professional and engaging brand presence.
• Edit short-form videos, reels, and carousels for high engagement.
• Take complex technical topics (SaaS, AI, automation, etc.) and turn them into engaging, easy-to-understand social media content.
• Repurpose content across platforms to maximize visibility and engagement.

📢 Engagement & Audience Growth

• Actively engage with followers, respond to comments, and initiate conversations that reinforce leadership credibility.
• Build relationships with industry influencers, partners, and communities to boost visibility and reach.
• Monitor and leverage trending topics and industry conversations to ensure timely and relevant content.

📊 Performance Tracking & Optimization

• Analyze engagement, reach, and performance metrics to refine branding strategies.
• Conduct A/B testing on content formats, posting times, and messaging approaches.
• Provide monthly performance reports on personal brand growth and audience engagement trends.

What We’re Looking For:

✅ Proven experience in personal branding, social media management, or content marketing.

✅ Strong understanding of branding & positioning – Ability to craft and execute a personal branding strategy.

✅ Exceptional writing & storytelling skills – Ability to create engaging, professional, and thought-provoking content.

✅ Fast learner with a technical mindset – Ability to grasp and simplify complex topics (SaaS, AI, automation, etc.).

✅ Proficiency in design & editing tools – Canva, Figma, Adobe Photoshop, Illustrator, Premiere Pro, or similar.

✅ Deep knowledge of LinkedIn, Facebook, X (Twitter), and Instagram algorithms & best practices.

✅ Experience with video editing & short-form content (LinkedIn Video, Reels, TikToks) is a plus.

✅ Strong analytical mindset – Ability to track performance, optimize branding efforts, and improve engagement.

Why Join Us?

🎯 Make a real impact – Your work will directly influence the industry presence and thought leadership of our executives.

🌍 Remote flexibility – Work from anywhere.

🚀 High-growth environment – Be part of an innovative, fast-scaling SaaS company.

🎨 Creative freedom – Take ownership of branding strategies and experiment with innovative approaches.