Performance Marketing Manager

Job description

AirAdvisor is a flight compensation company that seeks to compensate clients who have experienced a flight delay, missed a flight due to a delay or some other airline fault, or had a flight canceled entirely. AirAdvisor has handled over 380,000 claims already. Clients rate AirAdvisor at 4.6 score based on over 21,000 reviews. AirAdvisor is a young yet small team that is eager to grow and encourages personnel to grow within the company.

We are seeking a highly skilled and data-driven Performance Marketing Manager to lead our digital marketing efforts. The primary focus will be on managing and optimizing Google Ads, Bing Ads, and Social Media Ads, with secondary responsibilities in Affiliate Marketing. The ideal candidate will have a proven track record in driving customer acquisition, retention, and revenue growth through performance marketing strategies.

Requirements:

• 5+ years of experience in performance marketing, growth roles, or digital consumer brands
• Expertise in Google Ads, Bing Ads, and Social Media Ads
• Strong knowledge of website analytics tools (e.g., Google Analytics, WebTrends)
• Experience in A/B testing, multivariate experiments, and campaign optimization
• Proven ability to manage paid acquisition campaigns and budgets
• Data-driven mindset with a focus on growth and ROI
• Strong understanding of competitor analysis, localization, and content development best practices
• Ability to not only design performance marketing solutions but also execute them successfully
• Ability to multitask and collaborate with cross-functional teams
• Ability to transform complex ideas into clear and compelling narratives
• Hands-on approach to in parallel with establishing own team at AirAdvisor over time
• Strategic thinker with logical and data-driven approaches to work and business
• Fluency in English

Responsibilities:

• Develop and execute performance marketing strategies to drive customer acquisition, retention, and revenue growth
• Manage and optimize Google Ads, Bing Ads, and paid social media campaigns (Facebook, Instagram, LinkedIn, TikTok)
• Oversee display, programmatic advertising, and retargeting strategies
• Manage affiliate marketing channels and partnerships
• Optimize email marketing and retargeting campaigns to enhance customer journeys
• Conduct customer segmentation, competitor analysis, and localization for targeted campaigns
• Track and analyze campaign performance using tools like Google Analytics
• Use data insights to optimize campaigns, reallocate budgets, and refine creatives
• Conduct A/B and multivariate testing to improve ad performance and conversion rates
• Collaborate with creative and cross-functional teams to develop high-performing campaigns
• Evaluate and implement marketing tools and automation for efficiency and scalability
• Stay updated on industry trends and experiment with new channels and tactics
• Present performance reports to leadership, highlighting wins and opportunities
• Direct cooperation with the CEO

We Offer:

• 100% remote work with flexible start and end times.
• Paid sick leave and vacation
• Annual pay review and/or performance-based bonuses with increased personal effectiveness
• Payment for training courses
• Experience in expanding into multiple markets and scaling products
• Highly skilled and friendly team

Job Type: Full-time, Permanent, Remote

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