Performance Marketing Lead

About us

Omni HR is a VC-backed SaaS startup in Singapore.

We free HR teams from administrative cycles by automating the entire employee lifecycle – from recruitment and onboarding to employee engagement and payroll – allowing them to focus on strategic work that drives business growth.

Founded in 2021 and backed by leading HR tech investors, Omni powers Asia’s fastest-growing companies with our customizable HR tools.

What we are looking for

We are looking for a Performance Marketing Lead to drive B2B growth through strategic paid campaigns and ABM initiatives. You'll optimize multi-channel acquisition strategies while managing marketing automation and analyzing user behavior to achieve growth targets. Success requires 3+ years of B2B SaaS experience, deep expertise in paid platforms, and proven ability to execute data-driven ABM campaigns.

This role is perfect for a results-driven marketer who thrives on optimizing campaigns, testing new strategies, and using data to drive continuous improvement.

As our Performance Marketing Lead, you'll:

• Drive acquisition strategy and execution across key B2B channels including Google Ads, Meta, and LinkedIn to achieve growth targets
• Design and execute targeted ABM campaigns, working closely with sales to identify and engage high-value accounts
• Own full-funnel optimization using tools like Hotjar to analyze user behavior and implement data-driven improvements
• Create and optimize multi-channel campaign strategies, including landing pages, ad creative, and personalized content for target accounts
• Manage marketing automation workflows in HubSpot to nurture leads and track account engagement
• Develop scalable processes for creative production and campaign management across channels

What you will bring:

• 3+ years of B2B SaaS marketing experience with a proven track record in demand generation and ABM campaigns
• Deep expertise in paid advertising platforms (Google Ads, Meta Ads, LinkedIn Ads) with a focus on B2B targeting and account-based strategies
• Strong proficiency in marketing analytics and CRM systems, particularly HubSpot
• Experience in creating and executing successful ABM campaigns, including account selection, personalization, and multi-channel orchestration
• Demonstrated ability to create high-converting landing pages and marketing creative at scale
• Proficient in design tools like Canva and Figma for creating targeted campaign assets
• Strong analytical skills with experience in campaign optimization and ROI measurement
• Excellence in remote collaboration and cross-functional communication
• Experience with marketing automation and proven ability to build effective nurture campaigns
• Bachelor's degree in Marketing, Business, or related field (or equivalent experience)