Marketing Specialist

Skills:
SEO, Content Marketing, Google Analytics, Social Media Marketing, PPC Advertising, Email Marketing, Influencer Marketing, Data Analysis,

Company Overview

Biztechgeeks is a leading B2C and B2B marketing agency based in Coimbatore, known for its creative and full-service digital marketing solutions since 2013. Our expertise spans across all verticals, offering services like SEO, PPC ads, social media marketing, email marketing, and more. With a team size of 2-10 employees, Biztechgeeks delivers comprehensive business consulting and management options to meet diverse digital marketing needs.

Job Overview

We are looking for a Junior Marketing Specialist to join our remote team at Biztechgeeks in Coimbatore. This full-time contract position requires a minimum of a 2 years to maximum of 6 years of work experience. The role involves developing and implementing strategic marketing plans, optimizing campaigns, and supporting various digital marketing initiatives.

Qualifications And Skills

• Proficiency in SEO, both on-page and off-page, is mandatory for this role. (Mandatory skill)
• Experience in content marketing with a focus on creating and distributing valuable, relevant content.
• Proficient in using Google Analytics to analyze web traffic data and optimize campaigns effectively.
• Ability to leverage social media channels for brand promotion and audience engagement.
• Hands-on experience with PPC advertising campaigns to drive traffic and conversions.
• Knowledge of email marketing techniques, including drip campaigns, to nurture leads.
• Familiarity with influencer marketing strategies to expand brand reach and credibility.
• Strong data analysis skills to evaluate marketing efforts and inform strategic decisions.

Roles And Responsibilities

• Develop and execute marketing strategies that align with company objectives and drive growth.
• Optimize SEO strategies to improve search engine rankings and maximize organic traffic.
• Design and implement PPC campaigns to drive targeted traffic and measured results.
• Manage social media platforms to build and maintain a strong online presence.
• Develop content marketing strategies that address customer needs and enhance brand image.
• Utilize data analytics to track the performance of marketing campaigns and adjust tactics accordingly.
• Collaborate with cross-functional teams to ensure cohesive and effective marketing initiatives.
• Stay up-to-date with industry trends and best practices to ensure the company remains competitive.