Director, Corporate Marketing

About Our Client

Since its launch in 2013, participants in real estate loans offered by the company have experienced annualized returns averaging 10 to 12 percent within a timeframe of 6 to 12 months. No prior real estate knowledge is required, and the low minimum investment is designed to lower barriers to entry, allowing everyone the opportunity to build wealth in real estate. To date, the company remains the only platform enabling direct participation in individual real estate investments to a broad audience, regardless of income or net worth.

Headquartered in Atlanta, the organization has raised over $30 million in capital from various sources, including venture capital and online public equity offerings. As of its most recent financing round, the company boasts over 6,400 public shareholders and is 30 percent customer-owned.

About The Role

A dynamic company is seeking a seasoned marketing leader to shape, build, and spearhead its corporate brand and marketing efforts. In this role, the successful candidate will lead the development and execution of marketing initiatives at the corporate level, reporting directly to the CEO. This high-impact position involves overseeing branding, coordinating public relations, driving shareholder communications, and assisting with company events, while supporting and aligning marketing efforts across Lending and Investing business units. The role is pivotal in shaping the company’s overarching marketing strategy and ensuring consistent, impactful messaging across all stakeholder groups.

This organization is remote-friendly and positioned in the hyper-growth wealthtech sector. They value high-quality, low-ego collaboration. If that resonates with you, consider joining!

This Job Might Be For You If

- You are passionate about leading marketing strategies that align with business goals and drive growth in a fast-paced, innovative environment.

- You enjoy solving problems, fine-tuning strategies, and driving process improvements.

- You are familiar with the tools and vendors that will help accelerate growth and ensure sustainable scaling.

- You excel at managing multi-channel campaigns, optimizing budgets, and utilizing data-driven insights to inform decisions.

- You thrive in a startup culture, taking ownership of projects from concept to execution, while collaborating closely with cross-functional teams.

- You are a creative thinker, capable of refining brand messaging and positioning.

- You enjoy building relationships with investors and engaging finance communities.

A day in the life

Brand Strategy and Management

- Lead the development and evolution of the corporate brand, ensuring consistency across all business units and communication channels.

- Establish and enforce brand guidelines to maintain a unified and recognizable identity.

- Collaborate with business unit marketing teams to integrate the corporate brand into their strategies and campaigns.

Corporate Marketing Campaigns

- Design and execute corporate-level marketing campaigns that promote the company’s values, initiatives, and achievements to external and internal stakeholders.

- Oversee the creation of corporate marketing content tailored for investors, partners, employees, and other key audiences.

- Partner with business units to provide tools and resources that enhance their marketing efforts.

Shareholder and External Communications

- Collaborate with the CEO, senior leadership, and investor relations team to craft compelling communication materials for shareholders and investors.

- Oversee the production of quarterly and annual reports, investor presentations, and other shareholder-focused content.

- Support the planning and promotion of investor events, such as webinars and shareholder meetings.

- Guide corporate communications, including executive messaging, public relations, and thought leadership efforts.

- Foster relationships with media outlets, industry influencers, and external stakeholders to amplify the company’s profile.

- Drive awareness and enhance brand sentiment through targeted campaigns, ensuring the company becomes a recognized leader in real estate investing.

- Manage crisis communication strategies in alignment with the executive team.

Collaboration Across Business Units

- Act as a central marketing resource, collaborating to set strategic direction and offering support to business unit marketing teams.

- Facilitate the sharing of best practices, tools, and resources to ensure consistency and effectiveness across the organization.

- Collaborate with cross-functional teams to ensure marketing efforts are integrated and aligned with broader corporate objectives.

- Define and execute the corporate brand strategy, ensuring consistent messaging and positioning across all touchpoints.

- Oversee global event strategy, including industry conferences and internal events, to drive brand visibility.

Requirements

- A bachelor’s degree in marketing or a related field.

- 7+ years of experience creating and executing integrated marketing strategies, ideally in fintech, financial services, or real estate.

- Proven ability to align marketing efforts with business goals to drive measurable results.

- Strong communication and collaboration skills, with experience working cross-functionally with product, finance, and leadership teams.

- A self-starter who thrives in a fast-paced, startup environment and can manage projects autonomously.

Benefits

The organization values its employees’ time and efforts. Their commitment to success is enhanced by competitive compensation and an extensive benefits package, including paid time off, medical, dental, and vision benefits, potential equity for strong candidates, and opportunities for future growth. They strive to maintain an environment where individuals can learn and grow, fostering a collaborative, creative atmosphere in which each person feels encouraged to contribute to processes, decisions, planning, and culture.