Posted at: 17 February

Content Manager

Company

Xapo Bank

Xapo Bank is a Gibraltar-based fintech B2C company specializing in cryptocurrency services, particularly Bitcoin, offering a secure wallet, debit card, and stock market trading to a global market.

Remote Hiring Policy:

Xapo Bank operates globally, hiring from various regions excluding the U.S., but does not provide explicit details on its remote work policy.

Job Type

Full-time

Allowed Applicant Locations

Worldwide

Apply Here

Job Description

Position overview

The Content Manager, reporting into the VP of Marketing, will play a crucial role in developing and executing Xapo Bank’s content strategy to drive brand awareness, engagement, and ultimately, conversions.

Responsibilities

  • Develop and implement a comprehensive content marketing strategy that aligns with the company’s growth objectives and brand positioning.

  • Lead SEO efforts to increase visibility and organic search rankings, collaborating closely with web developers.

  • Manage content production across various formats including blogs, white papers, video, and social media, ensuring all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience.

  • Oversee the editorial calendar and ensure content is scheduled, produced, and published in a timely manner.

  • Analyze content marketing data and SEO performance to continually refine strategies and tactics, maximizing effectiveness and ROI.

  • Own the content and design for Xapo Bank's website

  • Collaborate with cross-functional teams, including product, PR, and digital marketing, to create synergies and leverage content across all channels.

  • Lead and expand the content marketing team, nurturing talent and developing skills to meet evolving market and organizational demands.

  • Foster relationships with key influencers, thought leaders, and external partners to amplify outreach and content distribution efforts.

  • Stay current with industry trends and competitor strategies to ensure that our content is ahead of the curve.

Skills needed

  • At least 6 years of experience in a similar role spanning content and organic marketing

  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field. Advanced degree preferred.

  • Proven experience in content marketing and SEO, with a strong track record of enhancing organic search and engagement.

  • Video content creation, video production and editing skills would be highly beneficial. 

  • Strong analytical skills with an ability to interpret data to make informed content decisions.

  • Exceptional writing and editing skills, with a keen understanding of what resonates with target audiences.

  • Experience with content management systems, SEO tools (e.g., SEMrush, Ahrefs), and analytics platforms (e.g., GA4, Search Console).

  • Experience having worked in the Crypto industry.

Other requirements

  • A dedicated workspace.

  • A reliable internet connection with the fastest speed possible in your area.

  • Devices and other essential equipment that meet minimal technical specifications.

  • Alignment with Our Values and the Xapo Values-Driven Leadership principles.

Apply Here