Social Media Marketing Specialist

Title: Social Media Marketing Specialist

(Remote)

Location: US

Type: Full-Time

Category: Marketing

Job Description:

Job Description:

Amber is seeking a highly skilled and creative Digital Marketing Manager to lead our social media strategy and organic growth efforts, with a focus on the electric vehicle (EV) industry. This role will be responsible for developing innovative campaigns, creating engaging authentic content, and ensuring consistent brand presence across all social platforms.

A passion for electric vehicles and EV warranties that extend vehicle life and sustainability are essential. The ideal candidate will oversee the entire content lifecycle-ideation, production, editing, and publishing-while driving organic growth and engaging with the EV community.

Responsibilities:

1. Social Media Strategy & Management

• Develop and execute a comprehensive social media strategy focused on the evolving needs for EV warranties that enhance performance, longevity, and sustainability.
• Align strategies with business objectives, including warranty services, product launches, and customer education.
• Stay informed about industry developments in EV technology, extended warranties, and customer needs to maintain a competitive edge.

2. Organic Growth & Engagement

• Identify opportunities for organic growth by engaging in conversations around EV maintenance, warranties, and long-term ownership benefits.
• Collaborate with influencers, customers, and industry experts to build relationships and promote brand advocacy.
• Implement social listening strategies to monitor customer sentiment regarding warranty services and emerging industry trends.

3. Content Creation & Production

• Lead content ideation, planning, and execution focused on warranty education, EV sustainability, and product value.
• Work with internal teams (e.g., product, engineering, and customer service) to highlight how warranties extend vehicle life and improve customer experience.
• Develop a consistent voice and visual style across channels that reflects the brand’s commitment to longevity, sustainability, and customer care.

4. Content Production & Editing

• Create, edit, and optimize content such as videos, infographics, photos, and reels to showcase the benefits of extended EV warranties and maintenance tips.
• Manage production schedules to ensure timely release of campaigns, product announcements, and educational content.
• Utilize tools like Adobe Creative Suite, Canva, or native social media editors to deliver engaging and professional content.

5. Posting & Analytics

• Schedule and post content across all platforms, maintaining an optimized calendar for launches and seasonal campaigns.
• Monitor key performance indicators (KPIs) to assess campaign effectiveness using tools like Google Analytics, Meta Business Suite, or Sprout Social.
• Provide regular performance reports, offering actionable insights to refine content strategies.

Qualifications:

• Experience: 1-3 years in digital marketing, social media management, or a related role.
• Industry Knowledge: Passion for electric vehicles with subject matter expertise in EV warranties, maintenance, and long-term ownership benefits desired.
• Marketing Skills: Experience in brand-building, content marketing, and customer engagement strategies.

Key Skills:

• Strong understanding of social media platforms, algorithms, and best practices.
• Proficiency in storytelling, copywriting, and educational content creation.
• Experience with content editing tools (e.g., Adobe Premiere Pro, Photoshop, Canva).
• Data-driven approach with proficiency in analytics tools (e.g., Google Analytics).
• Strong organizational skills with the ability to manage multiple projects.

Soft Skills:

• Passionate about customer care, sustainability, and EV technology.
• Creative thinker with a focus on solving problems and meeting customer needs.
• Excellent communication and interpersonal skills.

Preferred Qualifications:

• Experience working with influencer marketing and building partnerships within the EV or tech space.
• Basic knowledge of SEO, email marketing, and paid social campaigns.