Senior Director, Product Marketing

Title: Senior Director, Product Marketing

Location: REMOTE – US

Job Description:

Iterable is the top-rated AI-powered customer engagement platform that helps organizations like Redfin, Priceline, Calm, and Box to activate customers with joyful interactions at scale. With Iterable, organizations drive high growth with individualized, harmonized and dynamic communications that engage customers throughout the entire lifecycle at the right time. Iterable’s data engine, ease of use, and flexible and open architecture makes it the best platform to close the data activation gap by bringing together customer data, ability to design the experiences, deliver them and optimize them. All in one platform. We’ve surpassed $200M in ARR and have raised more than $230M from top-tier investors like Index Ventures, Viking, and CRV. Nearly 1200 companies from over 50 countries around the world rely on us to captivate their many millions of users.

Iterable helps brands unlock growth in the digital era by enabling joyful customer experiences with individualized communications based real-time behavioral data, harmonized cross-channel communications based on customer lifecycle, and dynamic always-on journeys that adapt to customer signals. Our powerful customer communication platform helps marketers manage end-to-end customer engagement programs with enterprise-grade security, compliance and controls for their customers.

Iterable’s momentum grows daily and there has never been a more exciting time to join the team! We’ve been recognized as one of the Best Places to Work – SF for the past five years, recognized as one of Inc’s Best Workplaces and Fastest Growing Companies, and we were recognized on Forbes’ list of America’s Best Startup Employers in 2022. Notably, Iterable has also been listed on Wealthfront’s Career Launching Companies List and has held a top 10 ranking on the Top 25 Companies Where Women Want to Work.

We have a global presence with offices in San Francisco, New York, Denver, and London, and recently expanded our operations to Australia and New Zealand. Iterable’s reach extends worldwide, and we have remote employees across the globe. As we scale, we continue to live by our core four, founding values – Trust, Growth Mindset, Balance, and Humility. To understand the Iterable story, and learn more about our mission, explore our Culture and About Us page.

How you will make a difference:

Are you a master storyteller with a knack for driving product differentiation in competitive markets? Iterable is looking for an innovative and dynamic Senior Director of Product Marketing to join our team! In this highly visible and influential role, you’ll serve as the key driver of our go-to-market (GTM) strategy, shaping messaging that resonates and empowers our GTM teams to reach new heights. You’ll be instrumental in positioning our products to stand out and in ensuring each launch and marketing moment solidifies our industry-leading status.

As the Senior Director of Product Marketing, you’ll have a unique opportunity to bridge the gap between product innovation and market impact. You’ll be responsible for crafting compelling narratives that align with our ideal customer profile (ICP), showcasing the value and differentiation of our product to create a lasting impact across every customer touchpoint.

Core Responsibilities:

GTM Execution and Enablement

• Lead the creation of GTM materials, including solution briefs, competitive analysis, pitch decks, and other collateral that empower our sales and GTM teams to position our product in the market effectively.
• Curate and translate the product roadmap into engaging and impactful external announcements, product launch campaigns, and other communications that strengthen Iterable’s market position.

Collaboration and Cross-Functional Leadership

• Act as a strategic advisor and collaborate across teams, including Product, Sales, Customer Success, and Marketing, to ensure alignment on key initiatives.
• Influence and drive high-priority initiatives, facilitating cross-functional decision-making and execution.

Product Launches and Key Marketing Moments

• Own the end-to-end product launch process, working closely with Product and GTM teams to ensure that each launch reinforces our market differentiation and brand positioning.
• Direct and manage marketing moments, from product releases to key campaigns, to maximize impact in the marketplace and maintain Iterable’s thought leadership.

Team Leadership and Development

• Lead and mentor a team of talented product marketers, fostering a culture of growth, recognition, and career development.

Qualifications and Experience:

• Proven experience in product marketing for SaaS or technology products, with a track record of creating clear, innovative, and impactful positioning.
• Strong storytelling ability, with experience defining ICP, crafting use cases, and developing differentiation narratives.
• Demonstrated experience curating and transforming product roadmaps into powerful GTM stories and announcements.

• A strong understanding of the world of email and cross-channel engagement is preferred
• Experience building and managing high-performing product marketing teams
• Proficient at analyzing competing products and strategies, and using those insights to anticipate competitive directions and identify opportunities for innovative positioning and messaging
• A collaborative and confident leader with a natural talent for speaking in front of internal and external audiences.
• Ability to flawlessly execute multiple concurrent projects and guide others to do the same
• High energy, self-motivated, and thrives in a fast-growing company

Perks & Benefits:

• Paid parental leave
• Competitive salaries, meaningful equity, & 401(k) plan
• Medical, dental, vision, & life insurance
• Balance Days (additional paid holidays)
• Fertility & Adoption Assistance
• Paid Sabbatical
• Flexible PTO
• Monthly Employee Wellness allowance
• Monthly Professional Development allowance
• Pre-tax commuter benefits
• Complete laptop workstation

The US base salary range for this position at the start of employment is $183,500-$242,000. Within this range, individual pay is determined by specific US work location, as well as additional factors, including job-related skills, experience, relevant education or training, and internal equity considerations.

Please note that the range listed above reflects only base salary. The total compensation package includes variable pay (where applicable), equity, plus a range of benefits, including medical, dental, vision, and financial. In addition, we offer perks such as generous stipends for health & fitness and learning & development, among others.

Iterable is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Iterable does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Iterable also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, and its internal policy, Iterable will also consider for employment qualified applicants with arrest and conviction records.