SEM Specialist

Company Description

Dropbox is a special place where we are all seeking to fulfill our mission to design a more enlightened way of working. We’re looking for innovative talent to join us on our journey. The words shared by our founders at the start of Dropbox still ring true today. Wouldn’t it be great if our working environment—and the tools we use—were designed with people’s actual needs in mind? Imagine if every minute at work were well spent—if we could focus and spend our time on the things that matter. This is possible, and Dropbox is connecting the dots. The nearly 3,000 Dropboxers around the world have helped make Dropbox a living workspace - the place where people come together and their ideas come to life. Our 700+ million global users have been some of our best salespeople, and they have helped us acquire customers with incredible efficiency. As a result, we reached a billion dollar revenue run rate faster than any software-as-a-service company in history. Dropbox is making the dream of a fulfilling and seamless work life a reality. We hope you’ll join us on the journey.

Team Description

Our Marketing team sets product positioning and strategy, manages product launches, and gathers customer insights. We’re responsible for maximizing our products' potential, in order to delight our users and help Dropbox grow. We partner with teams across the company, including Product, Sales, and Engineering.

Role Description

Responsibilities

• Drive planning and campaign execution for Dash and Standalones through diligent keyword and industry research, making data informed decisions across SEM campaign types
• Collaborate with the Media Strategy team to implement SEM best practices for ad copy, extensions, and landing page design
• Partner with our ad agency to review execution and performance, ensuring budget pacing aligns with monthly and quarterly goals
• Own weekly, monthly, and quarterly reporting, including performance and experiment recaps, while quickly identifying and diagnosing fluctuations in performance
• Run regular analyses to uncover deeper insights, identify trends, and proactively recommend opportunities to improve performance
• Stay up to date on industry developments and engine partner updates, leveraging Betas and recommending tests to drive innovation and maximize impact

Requirements

• 5+ years of proven experience managing and scaling SEM campaigns with a focus on ROI, growth, and operational efficiency
• Lead generation campaign management and/or B2B experience
• Excellent collaboration skills to work across internal teams and manage external agency partnerships in a remote setting
• Strong analytical mindset with the ability to dive deep into data and extract actionable insights
• Ability to work in a team environment, as well as independently
• Highly organized and extremely detail oriented. Proven track record in successfully managing multiple projects at a given time