Product Marketing Manager

Description

Reporting to the Senior Manager of Product Marketing, the Senior Product Marketing Manager is responsible for developing product marketing strategies that result in revenue growth and profitability.

A skilled storyteller, this leader will matrix manage across the org, create value conversations with Payers/Providers and deliver those stories through presentations and marketing efforts. This position works collaboratively across departments to develop content marketing plans, launch plans, support buyer journeys, thought leadership, lead generation campaigns, signature stories, collateral, sales tools, and presentations.

The Senior Product Marketing Manager works closely with product leadership on new and existing products to coordinate user feedback sessions and initiatives, assess buyer and user needs and develop/maintain consistent positioning statements/key messages that resonate with market buyers. This position manages all marketing aspects of product launches and takes an active role in strategic sales calls and customer-facing activities when needed.

Must work EST

Top Skills' Details

1. At least 4+ years within Product Marketing Management supporting multiple products.

• Strong writing skills, desire to work on content. Will be working with marketing to create content, case studies, etc
• Comfortable with ambiguity/Strong personality; will need be comfortable engaging with stakeholders and pulling information out of people
• Healthcare background is required

Nice to have: (these will be some of the products they will be supporting)

• Utilization Management
• Prior Authorization
• Payment Integrity

Why You Want To Work On This Team

• Our product marketing team is a fun, outgoing group that values teamwork and aims for the same level of success in everything that they do
• This role will partner with various groups in the organization providing higher visibility and opening doors for future career growth

To Be Qualified For This Position, You

• Have a bachelor’s degree or equivalent business experience.
• Have over five years of experience in product marketing or product management experience in a high tech or health care environment. Healthcare background is required to be considered for this role.
• Must be self-directed and effective working independently, yet equally comfortable contributing in a team environment.
• Must thrive in an entrepreneurial, fast-paced environment.
• Have exceptional written and verbal skills.
• Are creative and a persistent problem-solver.
• Must be collaborative - working well across functional groups to drive projects.
• Can travel to support the needs of the business (1-2 per quarter).
• Pragmatic Marketing or Product Marketing Alliance Certification preferred.

What You Will Be Doing

As a Product Marketing Manager, you will play a critical role in bridging the gap between product development and customer engagement, ensuring that the right products reach the right customers in a compelling way.

• Contextualizing – Build deep understanding of market trends, buyer (and user) personas, client needs and preferences, and value drivers relating to your assigned products and Availity at large. Analyze & document competitors and industry dynamics to optimally position our capabilities in context of market opportunities and challenges we can solve for.
• Product positioning – Develop clear, value-based positioning for assigned products, communicating the unique differentiation for targeted buyer personas / target markets, the problems the product is intended to solve, and quantifying impact / outcomes.
• Go-to-market strategy – Create and implement strategic marketing plans to commercialize new and existing products – in close collaboration with cross-functional teams, such as sales, product management, and marketing.
• Product launches – Plan and execute launch programs to generate excitement and awareness amongst clients and prospects. Coordinate launch activities across multiple channels, such as client communications, advertising, PR, events, digital marketing.
• Messaging & content development – Support the development of compelling messaging, communications and content that resonates with our target audience. This includes creating sales collateral, PowerPoint presentations, product guides, website content, thought leadership, and other marketing materials. Build content to support strategic events, including Availity Connects and Availity Connects Virtual webinars.
• Sales enablement – Coordinate “ready to talk” and “ready to sell” activities for sales. Provide sales teams with the necessary tools, training and resources to effectively sell the product. This may involve developing sales presentations, competitive battlecards, and more.
• Customer insights – In partnership with product management, gather feedback from clients through advisory board meetings, interviews, research, and other methods to gain insight into client satisfaction, preferences and pain points. Leverage these “voice of the customer” insights to inform product and marketing strategies and positioning.
• Collaboration – Work closely with product management teams / “bullet trains” to align product roadmaps to marketing strategies. Build strong relationships with internal stakeholders and external partners to drive product success. Take an active role in strategic sales calls and customer-facing activities when needed

Skills

product marketing, product management, marketing campaign, marketing strategy

Top Skills Details

product marketing,product management,marketing campaign,marketing strategy

Additional Skills & Qualifications

• Tenure is very important.
• Experience in product marketing, including positioning and messaging, is required.
• Must be a big-picture thinker, storyteller, and strong writer, with the ability to extract information from people.
• A strong personality is needed to manage the product team effectively.
• Strong background in healthcare IT, including supporting prior authorizations, clinical interoperability, and payment integrity, is required.
• Must be hands-on and willing to engage in a variety of tasks.
• Will work with the PR team on messaging and writing sales sheets, involving hands-on activities across a broad range of tasks.
• Will be creating content and writing; candidates should provide writing samples and may be asked to present portfolios.
• Must hit the ground running, learn the product quickly, and engage with stakeholders. Will need to start working on positioning and create content for an event in May.
• Should be able to write case studies.
• Some travel is included.
• Will assist in rebranding efforts to position the company as a platform organization.
• Focus on authorization management.
• KPIs include keeping product marketing deliverables on track, developing messaging frameworks, and supporting overall marketing goals. The product drives content.
• If you have brand marketing experience - tell me about your positioning skills. Need someone who is not just focused on sales enablement but also engages the team on value.

Experience Level

Expert Level

Pay And Benefits

The pay range for this position is $130000.00 - $146000.00/yr.

• We offer a competitive salary, bonus structure, generous HSA company contribution, healthcare, vision, dental benefits and a 401k match program that you can take advantage of on day one!
• We offer unlimited PTO for salaried associates + 9 paid holidays. Hourly associates start at 19 days of PTO and go up from there with all the same holiday benefits.
• Interested in wellness? We allow our associates to reimburse up to $250/year for gym memberships, participation in racing events, weight management programs, etc.
• Interested in furthering your education? We offer education reimbursement!
• Availity offers Paid Parental Leave for both moms and dads, both birth parents and adoptive parents.
• Want to work for an organization that gives back to the community? You’re at the right place! Availity partners with various organizations, both locally and nationally, to raise awareness, funds and morale as our staff members volunteer their time and funds to engage the organizations campaign.

Workplace Type

This is a fully remote position.

Application Deadline

This position is anticipated to close on Feb 27, 2025.

About TEKsystems

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.