Marketing Operations Specialist

About Our Client

Our client is a leader in generative conversational AI, enabling enterprises to develop and deploy advanced AI assistants. Utilizing a cutting-edge engine combined with a user-friendly no-code interface, it offers an open, adaptable platform that perfectly aligns with business logic. This innovative approach establishes it as a trusted choice for enterprises looking to improve customer interactions while lowering costs. The organization is privately held and has received funding from notable investors. Established in 2016, it operates on a remote-first model with a global footprint.

About The Role

A Marketing Operations Specialist is being sought to join a dynamic Marketing team. This individual will play a crucial role in supporting growth initiatives through the execution of marketing campaigns and the management of technical marketing operations. Ideal candidates will possess a passion for data, experience in building landing pages, and the ability to craft effective email campaigns. This position reports to the Senior Marketing Director.

Responsibilities

As a startup, a willingness to embrace varied responsibilities is essential to support the collective mission. Rapid growth necessitates a marketing operations specialist to manage campaigns, create landing pages, and oversee marketing operations for swift scalability. In this Marketing Operations Specialist role, key contributions include:

- Creating and managing email marketing campaigns from inception to completion

- Designing and building high-converting landing pages using Webflow

- Maintaining and optimizing the email database, ensuring data hygiene and effective segmentation

- Compiling marketing data from diverse sources for accurate reporting

- Setting up A/B tests across landing pages and email campaigns

- Supporting campaign tracking and analytics implementation

- Assisting in the development and maintenance of marketing dashboards

- Executing technical marketing operations tasks

About You

- 4-8 years of digital marketing experience with hands-on campaign management

- Strong data analysis skills along with proficiency in Excel/Google Sheets for reporting

- Experience in building and optimizing landing pages within Webflow

- Proven track record of managing email marketing campaigns and automation

- Basic knowledge of HTML/CSS for technical marketing tasks

- Meticulous attention to detail and capacity for independently managing multiple projects

What Makes You Stand Out

- Previous experience in a startup environment

- Familiarity with additional marketing tools (Apollo, Clearbit, etc.)

- Basic understanding of conversion rate optimization

- Experience with marketing automation workflows

- Knowledge of data privacy regulations (GDPR, CCPA)

- Familiarity with A/B testing tools

- Basic understanding of JavaScript

Personal Qualities

- Strong problem-solving abilities and an emphasis on detail

- Self-motivated mindset capable of independent work

- Quick to adapt to new tools and technologies

- Data-driven approach

- Excellent time management and ability to prioritize effectively

- Strong communication skills fostering collaboration with team members

Benefits

- Flexible work hours and a dedicated remote budget

- A stipend for professional development & six paid education days to promote growth within the role

- 26 days of PTO + paid sick leave + paid public holidays

- Provision of a Macbook and other necessary tech tools

- Regular remote team events, in addition to an annual company-wide offsite

- Health benefits (USA only) // Vitality Health (UK only)

- 401(k) contribution with up to 4% match (USA only)

- Equity options

Compensation

$95K – $125K • Offers Equity • Multiple Ranges

Full-time - 100% remote - Location: USA, UK