Lifecycle Marketing Manager

Company Description

Dropbox is a special place where we are all seeking to fulfill our mission to design a more enlightened way of working. We’re looking for innovative talent to join us on our journey. The words shared by our founders at the start of Dropbox still ring true today. Wouldn’t it be great if our working environment—and the tools we use—were designed with people’s actual needs in mind? Imagine if every minute at work were well spent—if we could focus and spend our time on the things that matter. This is possible, and Dropbox is connecting the dots. The nearly 3,000 Dropboxers around the world have helped make Dropbox a living workspace - the place where people come together and their ideas come to life. Our 700+ million global users have been some of our best salespeople, and they have helped us acquire customers with incredible efficiency. As a result, we reached a billion dollar revenue run rate faster than any software-as-a-service company in history. Dropbox is making the dream of a fulfilling and seamless work life a reality. We hope you’ll join us on the journey.

Team Description

The Dropbox Marketing Team shows the world how Dropbox makes work better. We're storytellers and strategists, exploring new ways to connect our products with the people who need them. From product launches to campaign strategy, positioning to digital marketing, we blend creativity with data-driven insights to build our brand and grow our impact. Working across disciplines, you will tap into your own inventiveness while collaborating with teams throughout the organization, including Product, Sales and Engineering. If you're excited about translating complex technologies into engaging narratives and shaping how the world understands and experiences Dropbox, join our Marketing team. Areas of work include Digital Marketing, Brand Strategy, Content Marketing, Product Marketing, Campaign Marketing, SaaS Marketing, Growth Marketing, Marketing Operations, and Customer Insights.

Role Description

We are looking for an demand generation lifecycle marketer to level up our monetization and retention efforts. 

As an demand generation lifecycle marketer you will develop, execute & optimize comprehensive nurture marketing strategies to better engage Dropbox prospects with the ultimate goal to improve funnel conversion rates, revenue and retention.  

You understand the marketing & sales process and associated tech stacks, are obsessed with testing & reporting, and have the strategic & creative chops to deliver on key objectives while keeping the customer experience front and center.

You’re passionate about Marketing and are looking to expand and grow your lifecycle marketing career. You are also excited to work globally and closely cross-functional partners including Sales, Product Marketing, Digital Marketing leads and more. 

Responsibilities

• Craft and optimize demand generation nurture campaigns across product lines and geographies to monetize and retain users. 
• Implement lead generation programs to drive marketing-sourced pipeline for Sales.
• Collaborate with marketing operations and sales team to understand lead quality and make data-driven adjustments to improve conversion rates.
• Collaborate with data science, content, design, and digital marketing teams 
• Partner with Product Marketing to prioritize target audiences & segments and tailor campaigns to effectively reach and engage them.
• Inform the optimal lead scoring and routing approach to optimize quality of leads 

Requirements

• Minimum of 8+ years of experience in Marketing, with at least 5+ years focused on demand generation, customer acquisition lifecycle management (LCM), and/or integrated marketing roles
• Established track record of bringing customer data, segments, channel, creative, content, and offers together to drive needed business outcomes via nurture strategies
• Expert in end-to-end campaign development, execution, and measurement, specifically working with Marketing operations in the set up, execution and optimization of nurture programs
• Fluent in interpreting data, creating alignment around actionable insights and translating it into applicable changes
• Strong interpersonal skills to build collaborative relationships and create alignment with team members and cross-functional teams.
• Experience in reaching business audiences, with a preference towards the SMB and Mid-Market segments
• Experience and understanding of Salesforce (SFDC) and Marketo 

Preferred Qualifications

• Bridging demand generation activities and self serve programs. 
• Digital marketing of a Enterprise B2B SaaS product.

Compensation

Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work.