Event & Program Marketing Manager

Event & Program Manager

Location: Remote within the US

Compensation: 110 – 120k / year

🌐 Robbins Research International

Robbins Research International, led by the iconic Tony Robbins, stands as the global leader in personal development and peak performance strategy. With an unwavering commitment to redefining and delivering extraordinary client experiences, our diverse product suite encompasses personal development, sales, digital products, and corporate seminars. From mastering mental conditioning and communication to excelling in business and personal achievement, our goal is to transform lives and make lasting impacts.

Job Overview

We are seeking a strategic and results-driven Event & Program Manager to oversee the marketing, execution, and optimization of our live events, coaching programs, and special growth initiatives. This role is responsible for translating high-level vision into actionable marketing strategies, ensuring seamless execution and alignment with business goals.

The Event & Program Manager works directly with the CMO and leads a team of three specialized marketing leads:

• Event Marketing Lead – Manages all live event marketing (Business Mastery, UPW, DWD, etc.).
• Program Marketing Lead – Focuses on coaching, subscriptions, and software marketing.
• Growth Lead – Oversees 3-day summits, special projects, and non-core business initiatives.

This role requires deep expertise in multi-channel marketing, campaign execution, and cross-functional leadership to drive successful launches and ongoing program growth.

RESPONSIBILITIES

Event, Program & Growth Marketing Leadership

• Oversee marketing strategy and execution for live events, coaching programs, and special growth initiatives.
• Ensure campaigns are strategically aligned with business goals, sales objectives, and CMO vision.
• Develop and maintain launch playbooks to optimize marketing efficiency across multiple initiatives.
• Monitor performance metrics and adjust strategies to improve conversions, engagement, and ROI.

Team & Cross-Functional Management

• Lead and mentor the Event, Program, and Growth Marketing Leads to drive execution excellence.
• Act as the bridge between the CMO, marketing, sales, and product teams, ensuring smooth integration of marketing strategies across departments.
• Collaborate with sales leadership and sales teams to align marketing efforts with revenue and conversion goals.
• Work closely with content, paid media, email, and creative teams to ensure cohesive campaign execution.
• Provide strategic direction and problem-solving support to remove roadblocks and optimize team efficiency.

Campaign Execution & Optimization

• Oversee full-funnel marketing campaigns, ensuring the right audiences are targeted and nurtured.
• Manage pre-event, at-event, and post-event marketing strategies to maximize engagement and sales conversions.
• Align campaign execution with acquisition strategies, creative development, and content marketing.
• Continuously test and refine marketing strategies based on data insights and key performance indicators (KPIs).

SUCCESS METRICS

• Ensure successful event and program launches by overseeing all marketing efforts and execution.
• Drive registrations, sales, and engagement through multi-channel marketing strategies.
• Maintain continuous marketing momentum for core programs while integrating new initiatives.
• Ensure seamless coordination between the marketing team, sales, and other business functions.
• Optimize campaign performance through data-driven insights and continuous improvements.

Ideal Candidate Profile

• 5+ years of experience in marketing, event marketing, or program marketing.
• Proven ability to lead, manage, and mentor a team, ensuring strategic alignment and execution.
• Deep experience in multi-channel campaign execution, including paid media, email marketing, content marketing, and sales enablement.
• Strong cross-functional leadership skills to coordinate efforts between marketing, sales, and operations.
• Ability to think strategically and execute tactically, ensuring seamless execution at scale.
• Data-driven mindset, with the ability to analyze marketing performance and optimize for better outcomes.
• Exceptional project management skills, ensuring deadlines and deliverables are met efficiently.

🚀Application Instructions 🚀

To be considered, please complete the following steps:

Application Steps

1. Click Apply and complete the application and candidate survey via Hireology.
2. Complete the SPARKHIRE video interview introducing yourself and sharing additional background on your experience: [https://hire.li/YUQJOt0_3_R2DU8unumv_]

About Robbins Research International, Inc.

Robbins Research International, Inc. empowers individuals and organizations to achieve extraordinary growth and success. We use a unique system of practical tools, proven models, and dynamic communication known as the Tony Robbins Success System.

Our scientifically proven approach creates lasting transformation and measurable results that have been documented for nearly five decades. These outcomes result from full immersion events, personal and group coaching, self-guided training tools, and exclusive support communities.

Tony Robbins is the world’s #1 life and business strategist, a 5-time New York Times #1 bestselling author, global entrepreneur, investor, philanthropist, and creator of the coaching industry as it is known today. He has empowered over 100 million people from 195 countries to enjoy greater success, purpose, and fulfillment in all areas of their lives.

Join us and be part of a mission-driven team dedicated to transforming lives.