EU Brand Health Measurement Lead

EU BRAND HEALTH MEASUREMENT LEAD

London (UK) or Madrid (Spain) or Zurich (Switzerland) offices - remote

About this role

As the EU Brand Health Measurement Lead, you will be a key contributor to the development and expansion of NielsenIQ's Brand Health Tracking business.

Reporting to the Practice Area Leader, you will contribute to delivering exceptional client outcomes, achieving short- and long-term revenue goals and building awareness of our Brand tracking capabilities in the market. You will act as a subject matter expert within our Brand Tracking business, collaborating with various stakeholders across the organization.

Responsibilities

Your role is central to ensuring the Brand and Media practice area achieves its revenue and operational goals. You will work closely with the regional leader and cross-functional teams to:

• Deliver Profitable Revenue Growth: Identify and activate opportunities for Brand Tracking expansion.
• Enhance Client Relationships: Act as a trusted advisor to clients, addressing their needs through our Brand Tracking solutions.
• Promote Product Awareness: Ensure internal and external stakeholders understand and value our brand and media capabilities.
• Foster Team Collaboration: Share knowledge and best practices within the team and across other practice areas.
• Core KPIs: To measure success in this role, you will be evaluated on the following metrics: Revenue Achievement, Client Engagement, Efficiency, Knowledge Sharing, Awareness Building

A little bit about you

The ideal Practice Area Expert thrives in a dynamic commercial environment and has a proven ability to build meaningful client relationships. They possess a strategic mindset, operational rigor, and the ability to balance short-term goals with long-term growth strategies.

Requirements

• At least 8 years of experience in consulting, analytics, or consumer research roles in Brand tracking programs.
• Strong knowledge of brand and media evaluation and effectiveness, with expertise in applying solutions to real-world challenges.  In-depth experience leading global brand studies with a clear understanding and point of view of how brands grow is critical in order to support & drive new business
• Business development skills, including understanding/translating client needs.
• Thought leadership – evidence of clear media landscape experience and a POV to support/generate thought leadership and content creation.  Experience presenting at events or via webinars is preferred but not mandatory.
• Familiarity with sales processes and tools; experience in proposal development is a critical.
• Bachelor’s degree required; a Masters degree is preferred but not mandatory.
• Excellent communication and presentation skills.

What we can offer:

Besides an attractive salary & compensation package, NIQ offers flexible working hours and working from home, helping you to create a work/life balance that fits the best for your personal situation. Moreover, you will experience a dynamic, open, international and solution-oriented environment. You will be trained on-the-job to develop your skills and experience.  

With the launch of Strategic Analytics & Insights, NIQ strengthens its role as a key business partner, helping organizations make data-driven decisions, enhance operational efficiency, and build stronger market connections. This move signifies a major step toward shaping the future of analytics and consumer intelligence.

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