Digital Marketing Manager

Job Specification: Digital Marketing Manager (with HubSpot Experience)

Job Title: Digital Marketing Manager

Location: Remote

Job Overview:

We are seeking a talented Digital Marketing Manager with experience in HubSpot to lead our digital marketing initiatives. The ideal candidate will be responsible for designing and executing marketing strategies that drive growth and engagement. While extensive HubSpot expertise is not mandatory, familiarity with its tools and functionality will be important for success in this role.

Key Responsibilities:

• Digital Marketing Strategy:
• Develop and execute multi-channel digital marketing campaigns to meet business objectives.
• Manage paid and organic digital initiatives, including PPC, SEO, email marketing, and social media.
• Monitor trends, optimize performance, and innovate with the latest marketing technologies.
• HubSpot Utilization:
• Use HubSpot’s tools for managing email marketing campaigns, automation workflows, and lead nurturing strategies.
• Ensure proper data segmentation and use HubSpot CRM to support marketing efforts.
• Generate reports and track campaign performance using HubSpot analytics.
• Campaign Management:
• Plan, execute, and optimize targeted campaigns to improve customer acquisition and engagement.
• Conduct A/B testing for ads, landing pages, and email campaigns to maximize conversions.
• Collaborate with the content team to ensure campaigns are engaging and consistent with the brand voice.
• SEO and Content Marketing:
• Optimize website content and campaigns for search engine visibility and performance.
• Work closely with the content team to create high-quality blogs, landing pages, and other digital assets.
• Performance Tracking and Reporting:
• Measure and analyze campaign effectiveness using tools like Google Analytics and HubSpot reporting.
• Provide actionable insights to improve future marketing initiatives.
• Collaboration:
• Work closely with sales teams to align marketing campaigns with sales goals.
• Coordinate with external agencies or freelancers for specialized projects when needed.

Qualifications and Skills:

• Education: Bachelor's degree in marketing, Business, or a related field.
• Experience:
• 3–5 years of experience in digital marketing.
• Familiarity with HubSpot marketing and CRM tools.
• Linkedin
• Feathr
• Technical Skills:
• Proficient in digital marketing tools, including HubSpot, Google Analytics, Google Ads, and social media platforms.
• Knowledge of SEO best practices and marketing automation.
• Soft Skills:
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication.
• Highly organized and able to manage multiple projects simultaneously.

WHAT’S IN IT FOR YOU?

After facing the ultimate test of transitioning to virtual events during the pandemic, there could not be a more exciting time to join our company. Equipped with a new level of innovation and a dynamic hybrid event structure, all the hard work has paid off and the results are pouring in.

The Strategy Institute is now in a crucial stage of growth and is scaling the business. You will have an unparalleled opportunity to help make this a reality. You will have a direct influence on the trajectory of the business through the marketing of our conferences and the management of all marketing activities related to your event portfolio. Be a part of our growing team and share in the success!

Your Next Step

For a rewarding career, the chance to make valuable contacts and exposure to many levels of the business world, please forward your cover letter and resume in response to this ad.

In your cover letter, please indicate the position you are applying for and where you saw this advertisement.

We thank all applicants for their interest, however, only those considered for an interview will be contacted.

To apply: Email Resume and CV to: Josue@strategyinstitute.com

ABOUT STRATEGY INSTITUTE:

Strategy Institute is a B2B digital media and events organization. We have been a proud facilitator of intelligence sharing for more than 25 years. Our specialized B2B events span seven diverse industries and attract business professionals from around the world.

SI is a reliable and unwavering voice on current trends, the latest technology, best practices and so much more. We cater to the ever-changing needs of our communities by keeping our finger on the pulse of every market we serve. Our summits are specially designed to connect solution providers with buyers in need of innovation and growth.

OUR VALUES:

EXCELLENCE & INNOVATION

We believe in continuous improvement to better our people, products, processes and customers. We work hard to deliver value and a positive experience for all of our stakeholders.

CREATIVITY & CURIOSITY

We strive to create events that positively impact society. Our work is driven by a deep-rooted need to know "why" and "how" businesses and governments operate. We identify the latest trends, uncover innovations, and re-imagine ways for organizations to advance and grow.

MAKING A DIFFERENCE

We take pride in affecting positive change for society. Our portfolio of events drives lasting change to industries, governments, and institutions. Business and government leaders bring back transformational ideas to their organizations that ultimately improve economic performance and our way of life.

EMPATHY

We are a business where each team member makes a difference, towards business results and to each other. When team members are accountable, responsible, and supportive, the workplace becomes a more positive and fulfilling place.