Senior Director - Growth & Digital Experience (VIP)

WordPress VIP is the world’s leading enterprise content management platform. We help the world’s largest companies (including Meta, Salesforce, and Disney) create innovative digital experiences with WordPress.

The Sr. Director, Growth & Digital Experience is someone who can turn the WordPress VIP website into a commercial revenue engine and destination for decision makers. Our website should represent the best of what WordPress offers, demonstrating the full capabilities of what WordPress can achieve in the wild—and for the biggest brands in the world. 

Reporting to the Head of Brand & Growth, you will oversee the entire digital strategy and experience across rented and owned properties. Your effectiveness will be measured on how well our website conveys our value, so you need to live and breathe content, positioning, and user experience and be constantly improving how we convert casual visitors into engaged subscribers. In addition to the WordPress VIP website, you will develop a digital strategy that’s inclusive of all of our properties, staying on top of and being proactive in ensuring our brand position is clear across all. 

You'll be accountable for all performance marketing and paid social. The Sr. Director, Growth & Digital Experience will measure the growth and engagement of our social channels as well as our website’s performance, and will experiment to find ways to improve how our content and positioning show up across all channels. You will improve conversion rates and build an engaged audience who seek out content from our site. 

This role is for someone who can both set vision and create clarity, as well as roll up their sleeves to build. You should have expertise in enterprise growth. While managing a performance marketing and development agency, you’re also always capable of being hands-on when it comes to channel planning, optimization, and forecasting in order to accelerate business growth and scale marketing initiatives across our digital ecosystem. The Sr. Director, Growth & Digital Experience can marry brand and acquisition together, ensuring we deliver engaging customer experiences across all channels. 

This role will work cross-functionally to align performance marketing efforts with overall business objectives, helping to optimize user journeys, maximize website conversion rates, and drive high-quality customer acquisition and retention. You will have excellent communication and storytelling abilities, bringing people along, and conveying business impact in clear ways. 

You will have a holistic understanding of our brand promise and differentiation across the lifecycle of our existing and future customers. You’ll bring a commercial mindset to marketing and across the WordPress VIP organization, setting—holding high standards of what it means to use brand, storytelling, and user experience principles to drive growth across the website and paid media channels. 

Key Responsibilities

Website Vision, Strategy, & Execution 

• Develops and executes the vision and strategy of the WordPress VIP website, continually finding ways to demonstrate the best of WordPress in our own website. 

• Leads long-term and short-term planning to drive conversions, pipeline, and revenue through the website. 

• Execute website strategy and CRO to enhance customer journey, improve conversion rates, and reduce friction across digital touchpoints.

• Partner with product, design, and web development teams to implement A/B testing, personalization, and other conversion rate optimization initiatives.

• Use analytics and user feedback to optimize landing pages, forms, and user flows to improve website performance and achieve growth targets.

Forecasting & Analytics

• Work closely with Finance on aligning to business outcomes. Able to develop marketing model forecasts that seek to improve CAC payback.

• Use forecasting and scenario modeling to anticipate performance outcomes and adjust strategies based on business needs and growth objectives.

• Collaborate closely with revops and finance teams to build and maintain dashboards, providing ongoing insights and clear reporting on campaign results.

• Oversee marketing budget allocation to maximize impact and efficiency, driving long-term growth. 

Performance Marketing 

• Create the strategy and develop, execute, and optimize performance marketing strategies across various channels (e.g., SEM, paid social, display, retargeting) to drive B2B enterprise customer acquisition and growth.

• Collaborate with data and analytics teams to track, measure, and report on the performance of digital marketing campaigns, making data-driven adjustments to achieve optimal results.

• Oversee channel planning and management to ensure consistent, data-informed, and aligned strategies across paid, owned, and earned channels.

• Forecast and plan campaign budgets, continuously optimize campaigns through analysis, insights, and industry best practices to improve channel efficiency and effectiveness.

Insights-driven Communication & Iteration

• Leverage customer, product usage, and market insights to inform strategy, optimize experiments, and provide insights for the executive team and stakeholders.

• Implement advanced measurement frameworks, leveraging CRM, automation platforms, and analytics tools to track marketing ROI and pipeline contribution.

Execution and Accountability

• Ensure alignment between high-level strategy and day-to-day execution across marketing teams and our digital agency.

• Manage and optimize marketing resources to meet aggressive growth goals.

• Hold the team accountable for delivering results against company KPIs.

Team Leadership & Development

• Inspire, mentor, and lead across the marketing team as well as across the broader business.

• Contribute to building a high-performing, scalable marketing organization.

• Considered a talent magnet, you attract and retain top marketing talent while fostering a culture of innovation and accountability.

Qualifications

• Several years of experience in growth marketing, performance marketing, or digital marketing in high growth, matrixed organizations. 

• Demonstrated expertise in digital marketing channels including SEM, paid social, programmatic, and retargeting, with a deep understanding of customer acquisition and conversion funnels.

• Strong analytical skills with proven experience in forecasting, budget management, and optimization.

• Hands-on experience in website strategy and CRO, with a proven record of increasing conversion rates and reducing acquisition costs.

• Proficiency in marketing analytics platforms (e.g., Google Analytics, Tableau, Looker) and experience with A/B testing tools (e.g., Google Optimize).

• Proven ability to drive cross-functional collaboration and build relationships across marketing, sales, product, analytics, and design teams.

• Excellent communication, problem-solving, and project management skills with an ability to thrive in a fast-paced environment.

We are currently seeking candidates who live in North America.

Compensation and Benefits

Salary range: $150,000-$220,000 USD.  Please note that salary ranges are global, regardless of location, and we pay in local currency.

We are searching for high-caliber candidates with the skills and qualities to have a net positive for Automattic. Pay will reflect the potential contribution and the impact you can bring, which may, in some cases, go beyond the range stated.

We’re pleased to offer a straightforward, competitive base salary, providing financial clarity without complex variable components. This isn’t your typical work-from-home job—we are a fully-remote company with an open vacation policy. Read more about our compensation philosophy. To see a full list of benefits by country, consult our Benefits Page. And check out these links to learn more about How We Hire and What We Expect from Ourselves.