Digital Marketing Manager

Market Overview

The cross-border e-commerce market is projected to grow from $780 billion in 2019 to $4.82 trillion by 2026, a 6.2x expansion (CAGR of approximately 30%).

In this rapidly expanding market, our company is leveraging cutting-edge AI technology to achieve a GMV (Gross Merchandise Value) target of 1 trillion yen.

To drive this vision, we are looking for a Marketing Manager for the Greater China Region who will lead the marketing and advertising efforts for our newly launched cross-border e-commerce business. This role will be a key driver in establishing e-commerce as a core pillar of our company's growth.

Job Responsibilities

As a Marketing Manager for the Greater China Region (primarily Hong Kong & Taiwan), you will be responsible for the following:

1. E-Commerce Marketing Strategy & Execution

• Develop and execute e-commerce marketing strategies for the Hong Kong and Taiwan markets.
• Conduct market research, competitive analysis, and consumer insight gathering.
• Define target customers and optimize marketing initiatives accordingly.

2. Digital Marketing Management

• Plan and execute SEO/SEM strategies.
• Develop and manage social media marketing campaigns.
• Plan and operate email marketing campaigns.
• Create and implement content marketing strategies.

3. Performance Analysis & Optimization

• Set and manage KPIs.
• Develop improvement strategies based on data analysis.
• Conduct ROI analysis & reporting.
• Run A/B testing and validate outcomes.

Required Skills

• 3+ years of experience in digital marketing with a focus on the Greater China market (Hong Kong & Taiwan).

Preferred Skill

• Experience in launching and scaling IT-related products/services.
• Experience or knowledge in e-commerce operations.

Ideal Candidate Profile

We are looking for someone who:

• Works with speed and professionalism to help realize our mission:
• "Eliminating labor-intensive tasks so people can focus only on creative work as soon as possible."
• Is constantly seeking ways to optimize efficiency for global expansion.
• Has a strong interest in e-commerce and its evolving landscape.
• Takes immediate action on decisions without hesitation.
• Finds creative solutions instead of proving why something “can’t be done.”
• Stays resilient under pressure, continuously exploring possibilities and delivering results.
• Adapts flexibly to challenges without being fixated on a single approach.
• Is comfortable working 100% remotely while maintaining effective communication and execution.
• Has a track record of never giving up and consistently achieving results in difficult situations.
• Has a strong curiosity for new challenges and embraces daily learning of new knowledge and technologies.