Senior Marketing Specialist

About the role:

We are looking for a savvy, data-driven Marketer to help us continue to grow and scale quickly. A creative Marketer, who has marketplace experience across digital and offline channels using value data-driven decision-making. Our ideal candidate would be passionate about the on-demand economy and would come up with ideas of how to help us grow our brand and business.

As the Marketing Lead for Germany, you will own the local marketing plan across all channels. You will work with the central marketing team across paid channels (Search, Display, Paid Social, App, events, partnerships) and owned and earned channels (local email content, SEO, blog, Push, PR, Influencers). You will be responsible for driving demand in your local market and working with the country team to deliver revenue. This role will report directly to the Country Manager, with a dotted line to the Senior Manager of EU Marketing.

What you will work on:

• Develop and execute the go-to-market plan for Germany including owned and earned channels as well as paid performance and brand channels. 

• Develop an end-to-end marketing playbook that encompasses client acquisition and engagement.

• Collaborate with channel managers across SEM, SEO, Email, Push, Display, Paid Social, Affiliate, Organic Social, Influencers, and PR to implement local strategies.

• Work with the marketing team to track campaigns and measure the efficiency of each initiative, scaling efforts in line with results.

• Own the overall channel mix to grow the customer base while maintaining ROAS. 

• Leverage data to identify areas of opportunity and execute innovative tests/projects to drive growth and engagement. 

• Partner with cross-functional stakeholders (Product, Operations, Partnership Management, Localisation, Data) to develop marketing strategies that drive demand (visitors and recos) and capture conversion, and retention.

• Work with the Country Manager for Germany to align on business objectives and OKRs for the German market. 

• Work closely with the partnership management team for Germany to maximize opportunities to leverage IKEA to grow our brand and visitors.  

• Work with the global design team on creative copy and content, and develop campaigns that are locally relevant but that maintain consistency across the global brand positioning.

• Develop Germany-specific brand partnerships that will help Taskrabbit deliver on its business goals. 

Your areas of expertise:

• Fluent in English and German with  knowledge of the German market and its nuances

• Marketing experience at an advertising agency or start-up company.

• Hands-on experience with proven results from online and offline, paid and organic marketing channels.

• Skill and appetite to operate at a high pace in a remote-first, entrepreneurial environment.

• Developed problem-solving skills, with a demonstrated ability to find creative solutions to ambiguous problems.

• Data-driven mindset, good at identifying insights and data storytelling.

• Knowledge of Excel/Sheets, Looker, Google Analytics, or other analytical tools.

Compensation & Benefits:

At Taskrabbit, our approach to compensation is designed to be competitive, transparent and equitable. Total compensation consists of base pay + bonus + benefits + perks. The annual gross pay range for this position is €57,000 - €70,000. This is the base pay range only, and does not include any other total cash compensation amounts, such as company bonus or benefits.