Brand Director

We consistently top the charts as one of if not the most used Sports Betting website in the countries we operate in. 

With millions of weekly active users, we strive to be the best in industry for our users.

As the Brand Director at Sporty Group, you will be responsible for developing and executing comprehensive brand strategies that enhance our market position, increase customer engagement, and drive growth. This role requires a strategic thinker with a solid understanding of the iGaming industry, leadership skills, and a proven track record in brand management.

Responsibilities

Develop and implement long-term brand strategies aligned with business objectives

Oversee the creation and execution of brand campaigns to enhance brand awareness and market share

Conduct market research and analysis to understand market trends, customer needs, and competitive landscape

Utilize insights to refine brand strategies and identify new opportunities for growth

Define and articulate the brand’s value proposition, positioning, and messaging across all marketing channels

Ensure consistency in brand voice and tone across all customer touchpoints

Lead the planning, development, and execution of marketing campaigns, ensuring alignment with brand objectives

Collaborate with creative, digital, and media teams to produce high-impact campaigns

Monitor and analyze the performance of brand campaigns and initiatives

Provide regular reports to senior management on brand performance, insights, and recommendations

Collaborate with cross-functional teams to ensure cohesive brand execution

Oversee the brand marketing budget, ensuring efficient allocation of resources to maximize ROI

Track spending and provide financial reports to ensure budget adherence

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field

Solid experience in brand management and or marketing, with at least 5 years in a senior leadership role

Fluency in both written and spoken English is essential

Proven experience in the iGaming industry or a related field is highly desirable

Strong strategic thinking and analytical skills with a track record of developing successful brand strategies

Proficiency in digital marketing, social media, and emerging marketing trends

Highly motivated and results-driven

Strong interpersonal skills with the ability to build relationships across all levels of the organization

Adaptable and able to thrive in a fast-paced, dynamic environment

Benefits

Quarterly and flash bonuses

We have core hours of 10am-3pm in a local timezone, but flexible hours outside of this

Top-of-the-line equipment

Referral bonuses

28 days paid annual leave

Annual company retreat

Highly talented, dependable co-workers in a global, multicultural organisation

Payment via DEEL, a world class online wallet system 

Our teams are small enough for you to be impactful

Our business is globally established and successful, offering stability and security to our Team Members

Our Mission

Our mission is to be an everyday entertainment platform for everyone

Our Operating Principles

1. Create Value for Users

2. Act in the Long-Term Interests of Sporty 

3. Focus on Product Improvements & Innovation 

4. Be Responsible 

5. Preserve Integrity & Honesty 

6. Respect Confidentiality & Privacy 

7. Ensure Stability, Security & Scalability 

8. Work Hard with Passion & Pride

Interview Process

Online Aptitude Test (Max time of 30 Minutes)

Remote video screening with our Talent Acquisition Team 

Remote video interview with 3 x Team Members (45 mins each, not separate days)

24-72 hour feedback loops throughout process

Post Interview Process

Feedback call on successful interview

Offer released followed by contract

ID Check Via Zinc & 2 references from previous employers

Working at Sporty

The top-down mentality at Sporty is high performance based, meaning we trust you to do your job with an emphasis on support to help you achieve, grow and de-block any issues when they're in your way.

Generally employees can choose their own hours, as long as they are collaborating and doing stand-ups etc. The emphasis is really on results. 

As we are a highly structured and established company we are able to offer the security and support of a global business with the allure of a startup environment. Sporty is independently managed and financed, meaning we don’t have arbitrary shareholder or VC targets to cater to. 

We literally build, spend and make decisions based on the ethos of building THE best platform of its kind. We are truly a tech company to the core and take excellent care of our Team Members.