Senior Growth Marketing Manager, Social Media

Title: Senior Growth Marketing Manager, Social Media

Distributed, + (US + Canada)

About Us

There is nothing like the feeling of a good night’s sleep. Cozy, wrapped-up-in-a-heavy-blanket sleep. Fire crackling, curtains drawn, DO NOT DISTURB kind of sleep. Hygge stuff. That’s the kind of sleep we’re talking about. 85% of people agree sleep is a key to their wellbeing, but more than 50% of people are unsatisfied with their own sleep. Whether it’s stress, interruption, work, children, people need help getting great rest!

At Hatch, we know great sleep, and are on that mission to teach the whole family better sleep habits. Getting high quality sleep improves focus, energy, and performance no matter what you love to do in your life. We have developed best-in-class smart sleep devices with original content to help people wind down, sleep deeply and rise rested and relaxed. Come join a company that has already helped more than 5 million sleepers of all ages find space for rest in their lives, with baby products in 1 in 3 nurseries, and a viral adult smart sunrise alarm clock that has taken over TikTok and everyone from Jimmy Fallon to Sofia Richie Grainge’s nightstands.

The Opportunity

As we continue to grow, we’re seeking a Senior Growth Marketing Manager, Social Media to lead the charge in shaping Hatch’s voice across social platforms and connecting with millions of people in a meaningful way. This is your opportunity to craft campaigns that inspire better sleep and improve lives, all while amplifying a brand with a powerful mission.

Are you passionate about harnessing the power of social media to not only build communities but to drive impactful, purpose-driven growth? Do you see every post, story, or video as a chance to inspire, engage, and build lasting connections with people who share our mission? If so, this role is your opportunity to be at the heart of a movement that helps people and families everywhere experience the transformative benefits of great sleep.

At Hatch, we believe that social media is more than just a channel—it’s the frontline of our brand. It’s where we tell our story, engage with a vibrant community, and inspire millions to prioritize their well-being. We’re looking for someone who thrives in creativity, sees possibilities in every trend, and is motivated by the challenge of bringing fresh, innovative ideas to life in a fast-paced, collaborative environment. This is more than a job—it’s a chance to make a lasting impact on people’s lives by helping them sleep better, live better, and dream bigger.

If you are energized by the idea of building something that matters, and you’re ready to help us shape the future of sleep, this could be the perfect role for you.

This role will report to the Head of Growth. This person must be based in the United States or Canada. Hatch is based out of California, so this role would be asked to be available during PST/PDT hours.

Who You Are

• Experience: You have 5+ years of experience in social media marketing, ideally with experience in a growth-stage company or e-commerce. You’ve managed social media channels, including Meta, Instagram, TikTok, Pinterest, and others and have a proven ability to increase engagement, build brand awareness, and drive conversions.
• Data-Driven: You are highly analytical and comfortable using tools like Google Analytics or similar web analytics tools, social media analytics platforms, and various ad managers to measure performance. You use data to drive decisions and are excited about A/B testing using geo and user hold outs, measuring ROI, and optimizing campaigns.
• Collaborative Leader: You thrive in a team environment, collaborating closely with creative strategists, content creators, designers, copywriters, and the broader marketing team to develop and execute campaigns.
• Passionate about Trends: You’re always up-to-date on the latest social media trends and know how to apply them in creative ways to benefit the brand.
• Strong Project Management: You can manage multiple social media campaigns simultaneously and are comfortable working in project management tools like Asana, Airtable, or similar platforms.

What You’ll Do

Within 30 days:

• Familiarize yourself with Hatch’s brand values, voice, target audience, and product offerings.
• Conduct an audit of our current social media channels, identifying areas for improvement and optimization.
• Establish strong relationships with cross-functional partners in creative, content, and marketing teams.
• Develop a social media content calendar and execute the first set of posts, focusing on engagement and brand alignment.
• Identify relevant trends and consumer insights to incorporate into our social strategy.

Within 60 days:

• Take full ownership of social media accounts, including Meta, Instagram, TikTok, and Pinterest.
• Launch and maintain innovative social campaigns that drive awareness and engagement, while supporting key product launches and seasonal promotions.
• Collaborate with the Growth Analytics and Creative teams to implement a strategic testing framework for social content.
• Begin tracking and analyzing KPIs across all channels, continuously iterating based on performance data. Provide weekly reporting on paid social.

After 6 months:

• Build out a robust catalog of learnings and strategies for social media performance and content optimization.
• Develop and maintain a thriving social media community by fostering engagement and encouraging user-generated content.
• Play a key role in growing Hatch’s social media presence, scaling content output, and increasing our follower count across all platforms.
• Regularly present performance insights to the marketing team, using learnings to optimize future campaigns.

Why You Will Love Working at Hatch!

• We are certified as A Great Place to Work for the fourth year in a row! 93% of our employees have reported that Hatch is a great place to work.
• We have an amazing leadership team that truly values its employees and lives our company values each and every day.
• We delight our customers with something everyone needs: a good night’s sleep!
• Our team is collaborative, fun, and brilliant!
• You have an opportunity to make a large impact in people’s lives
• We are backed by world class investors including True Ventures and have strong revenue growth.
• We let you take care of what you need by offering a flexible/remote work environment

We also take care of you through our comprehensive compensation package and many other perks and benefits including:

• 100% paid medical, dental, and vision for employees and 80% coverage for dependents
• Meaningful equity
• 401(k) match with no vesting schedule
• 16 weeks paid parental leave for those important moments in life
• 16 free therapy sessions on Samata Health’s platform for you and one other adult dependent
• Financial Support for Family Planning
• Remote office allowance
• Monthly Internet reimbursement allowance
• Friends and Family discount on our products
• Discount program from popular brands in travel, entertainment and retail
• Many other spontaneous perks

Designed by experts and loved by parents, our Rest family includes Rest, Rest+, Rest Mini, and Rest (2nd Gen)—all-in-one sleep products designed for babies and kids that can be controlled remotely. Hatch Restore is a fully-customizable product geared toward helping adults sleep well. As an all-in-one sleep assistant, Restore helps people personalize their perfect night of slumber. Launched in 2014 by parent entrepreneurs Ann Crady Weiss and Dave Weiss, and featured on “Shark Tank” in 2016, Hatch is headquartered in Menlo Park, California.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.