B2B Trade Marketing Coordinator

Job Description

About Us:

HX are the experts in expedition cruising since 1896, known for our sustainable adventure cruises and scientific excellence as we bring curious travelers to some of the most remote destinations on the planet. We are seeking a dynamic trade marketing coordinator to develop and execute marketing strategies, drive partnership development efforts and foster strong relationships with partners.

Skills & Requirements

Position Overview:

As the B2B Trade Marketing Coordinator, you will play a key role in driving the growth of our business by executing marketing strategies that engage and support our trade partners, including travel agents, tour operators, and other industry professionals. You will work closely with the sales team to create compelling marketing campaigns that align with our brand values and resonate with potential partners. Your efforts will help generate interest and demand for our expeditions, strengthen relationships within the trade network, and ensure our company is well-represented in the competitive travel industry.

Key Responsibilities

• B2B Marketing Strategy & Execution:
• Execute marketing plans tailored to trade partners (e.g., travel agencies, tour operators, B2B influencers) to promote our brand, product offerings, and unique selling points.
• Collaborate with the sales team to identify key business opportunities and create targeted campaigns to generate leads, increase bookings, and build strong partner relationships.
• Work with agencies and our global team to develop B2B marketing collateral (e.g., brochures, sales kits, presentations, email campaigns) that communicates our brand, offerings, and value proposition.
• Trade Engagement:
• Engage with key industry contacts, travel agents, and tour operators to increase awareness and adoption of our cruise offerings.
• Organize and manage trade events such as webinars, trade shows, fam trips, and partner meetings to build relationships and promote our products.
• Maintain strong relationships with existing trade partners, ensuring they have the tools and resources needed to effectively sell our cruises.
• Content Development & Campaign Management:
• Create and manage engaging content tailored for trade partners, including newsletters, email campaigns, social media posts, and product updates.
• Oversee the production and distribution of B2B promotional materials that highlight our product offerings, seasonal campaigns, and special promotions.
• Track and measure the effectiveness of B2B marketing campaigns to ensure ROI and adjust strategies accordingly.
• Market Insights & Analysis:
• Analyze market trends and competitor activities to identify new opportunities for trade marketing initiatives and partner growth.
• Provide regular reports on trade marketing performance, lead generation, partner engagement, and sales outcomes.
• Gather feedback from trade partners to refine marketing approaches and improve the partner experience.
• Brand Ambassadorship:
• Ensure that all B2B marketing efforts are aligned with the company’s brand identity, tone, and values.
• Act as a brand ambassador for the company within the trade and travel industry, positioning our product as the leading choice for luxury and expedition cruises.

Qualifications & Skills

• Experience:

• 3+ years of experience in B2B trade marketing, sales, or brand management within the travel or hospitality industry (preferably within cruises or luxury travel).

• Proven experience in developing and executing successful marketing campaigns for travel agents, tour operators, or other B2B partners.

• Strong knowledge of the travel industry and market dynamics, particularly in the cruise or expedition sector.

• Skills & Abilities:

• Excellent communication and interpersonal skills, with the ability to influence and engage partners at all levels.

• Strong project management skills, with the ability to juggle multiple campaigns and deadlines.

• Analytical mindset with the ability to assess campaign performance and adjust strategies accordingly.

• Proficiency in marketing tools and platforms (e.g., CRM systems, email marketing software, content management systems, social media).

• Creative and strategic thinker with the ability to develop innovative ideas for trade partner engagement.

• Passion for travel and a deep understanding of expedition cruises and the unique value they offer.

• Education:

• Bachelor’s degree in Marketing, Business, or related field. Relevant certifications or postgraduate qualifications in marketing are a plus.

Why Join Us?

• Competitive salary and benefits package. Salary range based on experience for this position is $65K-$90K USD/CAD annually. HX provides an excellent benefits package which includes competitive compensation, employer paid Medical, Vision, Dental, EAP, Retirement with 4% match, 11 paid Holidays, Vacation 2 weeks, 9 personal/Sick days, familiarization trips, excellent employee discounts, and more!
• Opportunity to shape and influence the marketing strategy of a growing, dynamic company in the travel industry.
• A collaborative and supportive work environment where creativity and new ideas are encouraged.
• Competitive salary and benefits package, including travel perks and professional development opportunities.
• Work in an exciting, evolving industry where your efforts directly contribute to the growth and success of our company.

If you are passionate about travel marketing and want to make a significant impact in the expedition cruise industry, we’d love to hear from you. Apply today to be part of an exciting journey with us!

Great Place to Work

• Passionate Explorers - We are proud of our history and are driven to create more.
• ‘Can-Do’ Mindset - We jump-in and proactively contribute to the greater good.
• Supportive and Collaborative Teams - We are curious and generous with our knowledge. We Trust.
• Genuine Interactions - We want all people to be their true selves.
• Humble Leadership - We have a short distance between leaders and teams.

About The Company

Since 1896, HX have championed sustainability in the expedition cruise sector. From launching the world’s first battery-hybrid expedition cruise ships to banishing heavy fuel oil and single use plastics from our fleet. We are at the forefront of driving sustainable practices in expedition cruises that prioritise greener travel.

For nearly 130 years we have been committed to continuously improving what we do for our guests but also for the people we work with.

We are a group of explorers who want to seek out the very best journeys for our guests but also for ourselves. We take our guests on big life-changing adventures, from the stunning wilderness of the Arctic to the incredible creatures on the Galápagos Islands all on our purpose-built expedition ships. Our HX fleet explore hundreds of destinations in over 30 countries across 5 continents.

Our ambition is strong and lofty – we want to become the number one sustainable expedition brand in the world. But we recognise we need passionate explorers, with can-do mindsets, humble leadership skills which bring people together for genuine interactions in a supportive and collaborative way.

As a newly branded company built on a 130-years heritage, HX is at an exciting new chapter and as we embark on this new journey, we believe your skills and passion could thrive. We are looking for talented explorers who want to join us on our exciting expedition to growth and success. This could include travelling and working in amazing HX hubs both on sea and land. From our impressive new Headquarters in London to our state-of-the-art Customer Service Centre just opened in Prague as well as various offices across Europe, the US and APAC.

One thing you’ll find whether on sea or land is a group of people, all connected with the same mindset and purpose - we want to explore more, champion sustainability and become the world’s very best expedition cruise operator.

Single-use plastic banHurtigruten was the first major travel company to have removed single-use plastic from its entire fleet and our hotels.

Hybrid Explorer shipsHX Expedition has two hybrid-electric powered expedition cruise ships that offer a 20% reduction of fuel consumption.

Beach cleanupsHX Expedition Teams encourage guests to take part in beach clean-ups, which results in several metric tonnes of trash every year being removed.

HX Expedition FoundationOur HX Foundation is a dedicated charity supporting local communities and environmental initiatives solely on the areas where HX’s Expedition ships sail, from the Arctic and Alaska to the UK, Galápagos Islands and Antarctica.